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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q

(Mark One)

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended    May 31, 2004    

OR

[_] TRANSITION REPORT PURSUANT TO SECTION 13 AND 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________to ________

Commission File Number 0-16130

NORTHLAND CRANBERRIES, INC.

(Exact name of registrant as specified in its charter)

Wisconsin 39-1583759

(State or other jurisdiction of Incorporation or organization) (I.R.S. Employer Identification No.)

2930 Industrial Street
P.O. Box 8020
Wisconsin Rapids, Wisconsin 54495-8020

(Address of Principal Executive Offices)

Registrant's telephone number, including area code   (715) 424-4444


(Former name, former address and former fiscal year, if changed since last report)

        Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes X    No        

        Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2).   Yes         No X

        Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

Class A Common Stock July 15, 2004 94,091,633


1


NORTHLAND CRANBERRIES, INC.
FORM 10-Q INDEX

PART I. FINANCIAL INFORMATION PAGE

     Item 1.
Financial Statements 3

     
Condensed Consolidated Balance Sheets 3

     
Condensed Consolidated Statements of Net Income 4

     
Condensed Consolidated Statements of Cash Flows 5

     
Condensed Consolidated Statement of Shareholders' Equity 6

     
Notes to Condensed Consolidated Financial Statements 7 - 11

     Item 2.
Management's Discussion and Analysis of Financial
          Condition and Results of Operations 12 - 18

     Item 3.
Quantitative and Qualitative Disclosure About
          Market Risk 19

     Item 4.
Controls and Procedures 20

PART II.
OTHER INFORMATION

     Item 1.
Legal Proceedings 20

     Item 2.
Changes in Securities, Use of Proceeds and Issuer Purchases of
          Equity Securities 20

     Item 3.
Defaults Upon Senior Securities 20

     Item 4.
Submission of Matters to a Vote of Security Holders 20

     Item 6.
Exhibits and Reports on Form 8-K 20 - 21

     
SIGNATURE 22

     
Exhibit Index 23



2


PART I – FINANCIAL INFORMATION

ITEM 1.    FINANCIAL STATEMENTS

NORTHLAND CRANBERRIES, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
(Unaudited)

May 31,
2004

August 31,
2003

                                                        ASSETS            

Current assets:
  
   Cash and cash equivalents   $ 2,301   $ 9,058  
   Accounts receivable - net    5,688    8,500  
   Inventories    25,522    16,240  
   Prepaid expenses and other current assets    801    1,155  
   Assets held for sale    219    2,241  


      Total current assets    34,531    37,194  
Property and equipment - net    55,789    60,814  
Other assets    61    60  
Note receivable    800    0  
Debt issuance cost - net    2,005    2,628  



      Total assets
   $ 93,186   $ 100,696  



                                       LIABILITIES AND SHAREHOLDERS' EQUITY
  

Current liabilities:
  
   Revolving line of credit facility   $ 1,438   $ 0  
   Accounts payable    9,295    6,484  
   Accrued liabilities    2,811    6,267  
   Current maturities of long-term debt:  
       Outstanding principal payments    3,772    7,372  
       Future interest payments from debt restructuring    250    700  


             Current maturities of long-term debt    4,022    8,072  


      Total current liabilities    17,566    20,823  
     
Long-term debt:  
       Outstanding principal payments    18,936    28,182  
       Future interest payments from debt restructuring    1,174    5,837  


             Long-term debt    20,110    34,019  


      Total liabilities    37,676    54,842  



Shareholders' equity:
  
   Common stock - Class A, $.01 par value, 94,091,633 and 91,548,580 shares  
     issued and outstanding, respectively    941    915  
   Redeemable preferred stock - Series B, $.01 par value, 100 shares issued  
     and outstanding    0    0  
   Additional paid-in capital    154,902    154,902  
   Accumulated deficit    (100,333 )  (109,963 )


      Total shareholders' equity    55,510    45,854  


   Total liabilities and shareholders' equity   $ 93,186   $ 100,696  


See notes to condensed consolidated financial statements.

3


NORTHLAND CRANBERRIES, INC.
CONDENSED CONSOLIDATED STATEMENTS OF NET INCOME
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
(Unaudited)

For the Three Months Ended For the Nine Months Ended
May 31,
2004

May 31,
2003

May 31,
2004

May 31,
2003


Net revenues
    $ 18,380   $ 22,649   $ 57,461   $ 69,234  
         
Cost of sales    (12,533 )  (15,977 )  (38,832 )  (47,692 )





Gross profit
    5,847    6,672    18,629    21,542  

Selling, general and administrative expenses
    (4,489 )  (5,089 )  (14,595 )  (19,148 )
(Loss)/gain on disposal of property & equipment    (64 )  17    (390 )  17  
Write down of assets held for sale    0    0    (558 )  0  
Other income (Note 3)    0    89    3,000    1,589  





Income from operations
    1,294    1,689    6,086    4,000  

Interest expense
    (543 )  (944 )  (1,799 )  (3,020 )
Gain on debt extinguishment    0    0    5,339    0  
Interest income    11    490    37    1,606  





Income before taxes
    762    1,235    9,663    2,586  

Income tax expense
    (13 )  0    (33 )  0  





Net income
   $ 749   $ 1,235   $ 9,630   $ 2,586  





Net income per common share:
  
  Basic:   $ 0.01   $ 0.01   $ 0.10   $ 0.03  
  Diluted:   $ 0.01   $ 0.01   $ 0.10   $ 0.03  

Shares used in computing net income per share:
  
  Basic    94,091,633    91,548,580    93,172,793    91,548,580  
  Diluted    101,131,514    101,020,905    100,946,257    101,065,728  


See notes to condensed consolidated financial statements.






4


NORTHLAND CRANBERRIES, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(DOLLARS IN THOUSANDS)
(Unaudited)

For the Nine Months Ended
May 31,
2004

May 31,
2003

Operating activities:            
   Net income   $ 9,630   $ 2,586  
   Adjustments to reconcile net income to net cash  
     provided by operating activities:  
         Depreciation and amortization of property and equipment    2,559    2,693  
         Amortization of debt issuance costs and debt discount    837    1,244  
         Gain on debt extinguishment    (5,339 )  0  
         Provision for writedown of assets held for sale    558    0  
         Loss/(gain) on disposal of property and equipment    390    (17 )
         Changes in assets and liabilities:  
            Receivables, prepaid expenses and other current assets    3,385    7,033  
            Inventories    (9,282 )  (1,826 )
            Accounts payable and accrued liabilities    (216 )  (2,300 )


         Net cash provided by operating activities    2,522    9,413  


     
Investing activities:  
   Collections on note receivable    0    23,000  
   Issuance of note receivable    (800 )  0  
   Property and equipment purchases    (912 )  (550 )
   Proceeds from disposals of assets held for sale and of  
      property and equipment    4,233    767  


         Net cash provided by investing activities    2,521    23,217  



Financing activities:
  
   Net borrowings/(payments) under revolving line of credit facility    1,437    (560 )
   Payments on long-term debt    (13,263 )  (25,085 )
   Proceeds from issuance of common stock    26    0  



         Net cash used in financing activities
    (11,800 )  (25,645 )



Net (decrease) increase in cash and cash equivalents
    (6,757 )  6,985  
Cash and cash equivalents, beginning of period    9,058    264  



Cash and cash equivalents, end of period
   $ 2,301   $ 7,249  



SUPPLEMENTAL CASH FLOW INFORMATION-
  
  Cash paid during the nine months for:  
     Interest   $ 1,802   $ 1,842  


See notes to condensed consolidated financial statements.

5


NORTHLAND CRANBERRIES, INC.
CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY
NINE MONTHS ENDED MAY 31, 2004
(DOLLARS IN THOUSANDS)
(Unaudited)

Common
Stock -
Class A
Additional
Paid-in
Capital
Accumulated
Deficit
Total
Shareholders'
Equity

Balance, August 31, 2003
    $ 915   $ 154,902   $ (109,963 ) $ 45,854  
    Stock warrants exercised  
     (2,543,053 shares)    26    0    0    26  

    Net income
    0    0    9,630    9,630  





Balance, May 31, 2004
   $ 941   $ 154,902   $ (100,333 ) $ 55,510  






See notes to condensed consolidated financial statements.











6


NORTHLAND CRANBERRIES, INC. NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

1. BASIS OF PRESENTATION

  The accompanying condensed consolidated financial statements have been prepared by Northland Cranberries, Inc. (collectively with its subsidiaries, the “Company”) pursuant to the rules and regulations of the Securities and Exchange Commission and reflect normal and recurring adjustments, which are, in the opinion of the Company, considered necessary to present fairly the financial position of the Company as of May 31, 2004 and August 31, 2003, its related results of operations for the three and nine months ended May 31, 2004 and 2003, respectively, and its cash flows for the nine months ended May 31, 2004 and 2003, respectively. As permitted by these regulations, these condensed consolidated financial statements do not include all information required by accounting principles generally accepted in the United States of America to be included in an annual set of financial statements, however, the Company believes that the disclosures are adequate to make the information presented not misleading. The Company’s condensed consolidated balance sheet as of August 31, 2003 was derived from the Company’s latest audited consolidated financial statements. It is suggested that the accompanying condensed consolidated financial statements be read in conjunction with the latest audited consolidated financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended August 31, 2003.

  Business Risks — Prices paid to growers for raw cranberries are effectively determined by Ocean Spray, the industry leader, which controls the bulk of the cranberry supply in North America.

  Net Income Per Common Share – Net income per common share is calculated in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 128, “Earnings Per Share.” Basic net income per common share is computed by dividing net income by the weighted average number of common shares outstanding. Diluted net income per common share is computed by dividing net income by the weighted average number of common shares outstanding increased by the number of dilutive potential common shares using the treasury stock method.

  The weighted average shares outstanding used in calculating net income per common share for the three and nine months ended May 31, 2004 and 2003 consisted of the following:

Three Months Ended Nine Months Ended
May 31, 2004
May 31, 2003
May 31, 2004
May 31, 2003
Basic:                    
  Shares outstanding    
     beginning of period       94,091,633     91,548,580     91,548,580     91,548,580  
  Issuance of new shares       --     --     1,624,213     --  




Total       94,091,633     91,548,580     93,172,793     91,548,580  

Effect of dilution:
   
  Warrants       2,511,018     5,021,725     3,339,649     5,026,321  
  Options       4,528,863     4,450,600     4,433,815     4,490,827  




     Diluted       101,131,514     101,020,905     100,946,257     101,065,728  






7


  The shares outstanding used to compute the diluted earnings per share for the three and nine months ended May 31, 2004 and 2003 exclude outstanding options to purchase 598,825 and 613,575 shares of Class A Common Stock, respectively. Those options were excluded because their weighted average exercise prices were greater than the average market price of the common shares and their inclusion would have been antidilutive.

  Accounting for Stock Options — The Company accounts for stock-based compensation in accordance with Accounting Principle Board Opinion No. 25, “Accounting for Stock Issued to Employees,” as allowed by SFAS No. 123, “Accounting for Stock-Based Compensation.” Stock options are granted at prices equal to the fair market value of the Company’s common stock on the grant dates; therefore no compensation expense is recognized in connection with stock options granted to employees. The following table illustrates the effect on net income and net income per share as if the fair value-based method provided by SFAS No. 123 had been applied for all outstanding and unvested awards in each period: