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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

[X] Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the quarterly period ended March 31, 2004

or

[   ] Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the transition period from ________ to ________.

Commission file number: 0-22663

THE MIDDLETON DOLL COMPANY
(Exact name of registrant as specified in its charter)

Wisconsin 39-1364345
(State or other jurisdiction of incorporation) (I.R.S. Employer Identification No.)


W239 N1700 Busse Road
Waukesha, Wisconsin 53188-1160
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (262) 523-4300

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes     X      No   ___

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Act).

Yes   ___    No     X  

On May 14, 2004, there were 3,727,589 shares outstanding of the Registrant’s common stock, 6-2/3 cents par value.


THE MIDDLETON DOLL COMPANY
FORM 10-Q INDEX

PART 1. FINANCIAL INFORMATION  

   Item 1.
Financial Statements

 
Consolidated Balance Sheets as of March 31, 2004 (Unaudited) and
    December 31, 2003

 
Consolidated Statements of Operations - For the Three Months
    Ended March 31, 2004 and 2003 (Unaudited)

   
Consolidated Statement of Changes in Shareholders' Equity - For the Three
    Months Ended March 31, 2004 and 2003 (Unaudited)

    
Consolidated Statements of Cash Flows - For the Three Months Ended
     March 31, 2004 and 2003 (Unaudited)

    
Notes to the Consolidated Financial Statements (Unaudited)

   Item 2.
Management's Discussion and Analysis of Financial Condition and
  Results of Operations 10 

   Item 3.
Quantitative and Qualitative Disclosure About Market Risk 18 

   Item 4.
Controls and Procedures 19 

PART II.
OTHER INFORMATION

   Item 1.
Legal Proceedings 20 

   Item 2.
Changes in Securities, Use of Proceeds and Issuer Purchases of Equity Securities 20 

   Item 3.
Defaults Upon Senior Securities 20 

   Item 4.
Submission of Matters to a Vote of Security Holders 20 

   Item 5.
Other Information 20 

   Item 6.
Exhibits and Reports on Form 8-K 20 

 
Signatures 21 

 
Exhibit Index 22 


2


THE MIDDLETON DOLL COMPANY AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

March 31, 2004
December 31, 2003
(Unaudited)
ASSETS            
Consumer Products  
Cash and cash equivalents   $ 206,546   $ 697,558  
Accounts receivable, net of allowance of  
   $550,985 and $555,738 as of March 31, 2004  
   and December 31, 2003, respectively    855,808    2,168,935  
Inventory, net    5,147,589    5,419,216  
Prepaid inventory    364,994    142,695  
Prepaid corporate taxes    29,389    36,219  
Other prepaid expenses    229,722    285,034  


   Total current assets    6,834,048    8,749,657  
Property and equipment, net of accumulated  
   depreciation of $3,885,177 and $3,670,257 as of  
   March 31, 2004 and December 31, 2003, respectively    3,518,845    3,677,998  
Deferred income taxes    2,685,224    2,685,224  
Goodwill    506,145    506,145  


   Total Consumer Products Assets    13,544,262    15,619,024  



Financial Services
  
Cash and cash equivalents    299,788    654,846  
Interest receivable    251,682    252,268  
Rent receivable, net of allowance of $150,000  
   as of March 31, 2004 and December 31, 2003    116,773    112,055  
Loans    48,465,980    52,285,926  
Leased properties:  
   Buildings, net of accumulated depreciation of  
   $2,970,948 and $2,796,495 as of March 31,  
   2004 and December 31, 2003, respectively    26,770,691    26,945,144  
   Land    3,862,730    3,862,730  


      Total leased properties    30,633,421    30,807,874  
Property and equipment, net of accumulated  
   depreciation of $742,147 and $736,003 as of  
   March 31, 2004 and December 31, 2003, respectively    9,384    15,529  
Other assets    816,185    2,456,815  


   Total Financial Services Assets    80,593,213    86,585,313  



   Total Assets
   $ 94,137,475   $ 102,204,337  





3


THE MIDDLETON DOLL COMPANY AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS (Continued)

March 31, 2004
December 31, 2003
(Unaudited)
LIABILITIES, MINORITY INTEREST,            
AND SHAREHOLDERS' EQUITY  
Consumer Products  
Accounts payable    712,397    599,024  
Accrued salaries    266,279    219,608  
Accrued liabilities    375,126    647,471  


   Total Consumer Products Liabilities    1,353,802    1,466,103  



Financial Services
  
Commercial paper    38,654,162    34,002,000  
Lines of credit    14,325,000    19,225,000  
Direct pay letter of credit obligation    2,545,000    2,600,000  
State of Wisconsin Investment Board notes payble    6,166,667    8,333,333  
Loan participations with repurchase options    2,314,601    6,289,827  
Other borrowings    1,320,000    1,320,000  
Accrued liabilities    724,973    1,131,103  


   Total Financial Services Liabilities Other Than Shares    66,050,403    72,901,263  
Preferred shares subject to mandatory redemption, net    16,854,775    16,854,775  


   Total Financial Services Liabilities    82,905,178    89,756,038  

MINORITY INTEREST
  
   Minority interest in subsidiaries    18,777    28,786  

SHAREHOLDERS' EQUITY
  
Common stock, 6 2/3 cents par value,  
   15,000,000 shares authorized, 4,401,599 shares issued    293,441    293,441  
Additional paid-in capital    16,604,744    16,604,744  
Retained earnings    (312,545 )  781,147  
Treasury stock, 674,010 shares, at cost    (6,725,922 )  (6,725,922 )


   Total Shareholders' Equity    9,859,718    10,953,410  



   Total Liabilities, Minority Interest,
  
   and Shareholders' Equity   $ 94,137,475   $ 102,204,337  






4


THE MIDDLETON DOLL COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

For the Three Months
Ended March 31,
2004
2003
Consumer Products            
Net sales   $ 2,824,048   $ 3,911,868  
Cost of goods sold    1,915,243    2,207,399  


Gross profit    908,805    1,704,469  

Operating expenses
  
   Sales and marketing    482,462    818,188  
   New product development    183,179    205,135  
   General and administrative    1,032,132    1,166,073  


      Total operating expenses    1,697,773    2,189,396  

Net operating loss
    (788,968 )  (484,927 )

Other income (expense)
  
   Interest expense    (108 )  (4,136 )
   Other income, net    82,841    9,349  


      Net other income    82,733    5,213  

Loss before income taxes, minority interest
  
   and intercompany charges    (706,235 )  (479,714 )
Income tax benefit    --    191,886  
Minority interest in losses of subsidiaries    10,008    4,872  


Loss Before Intercompany  
   Charges - Consumer Products    (696,227 )  (282,956 )



Financial Services
  
Revenues  
   Interest on loans    663,222    927,372  
   Rental income    715,459    811,454  
   Gain on sale of leased properties    --    303,570  
   Gain on termination of interest rate swaps    --    484,304  
   Other income    12,545    12,973  


      Total revenues    1,391,226    2,539,673  



Expenses
  
   Interest expense    600,708    797,957  
   Depreciation expense    174,453    189,117  
   Management fee expense    226,557    246,443  
   Other operating expenses    187,942    207,941  


      Total expenses    1,189,660    1,441,458  



   Income before income taxes and
  
      intercompany revenue    201,566    1,098,215  
Income tax expense    --    (107,499 )



Income Before Intercompany Revenue
  
   - Financial Services   $ 201,566   $ 990,716  




5


THE MIDDLETON DOLL COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS – (Continued)
(Unaudited)

For the Three Months
Ended March 31,
2004
2003
Total Company            

Loss before income taxes,
  
minority interest and intercompany activity  
   Consumer products   $ (706,235 ) $ (479,714 )
   Financial services    201,566    1,098,215  


      Total company    (504,669 )  618,501  
Income tax benefit    --    217,300  
Minority interest in losses of subsidiaries    10,008    4,872  



Net income (loss)
    (494,661 )  840,673  
Preferred stock dividends    (226,275 )  (359,428 )


Net income (loss) available to common  
   shareholders   $ (720,936 ) $ 481,245  



Basic earnings (loss) per common share
   $ (0.19 ) $ 0.13  



Diluted earnings (loss) per common share
   $ (0.19 ) $ 0.13  



Weighted average shares
  
   outstanding (diluted)    3,727,589    3,727,589  



Segment Reconciliation
  

Consumer Products
  
   Loss before intercompany charges   $ (696,227 ) $ (282,956 )
   Interest/rental expense to parent    (185,948 )  (217,661 )
   Management fees to parent    (114,000 )  (120,000 )
   Applicable income tax benefit related to  
      intercompany charges and other items    --    132,913  


Total segment net loss    (996,175 )  (487,704 )

Financial Services
  
   Income before intercompany revenue    201,566    990,716  
   Interest/rental income from subsidiary    185,948    217,661  
   Management fees from subsidiary    114,000    120,000  


Total segment net income    501,514    1,328,377  

Net Income (Loss)
   $ (494,661 ) $ 840,673  




6


THE MIDDLETON DOLL COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY
(Unaudited)

Common
Stock

Additional
Paid-In
Capital

Retained
Earnings

Common
Treasury
Stock

Accumulated
Other
Comprehensive
Income

Total
BALANCES,                            
December 31, 2002   $ 293,441   $ 16,604,744   $ 2,933,904   $ (6,725,922 ) $ 512,316   $ 13,618,483  

Comprehensive income  
   Net income three months  
   ended March 31, 2003    --    --    840,673    --    --    840,673  
   Change in fair market  
     value of interest rate  
     swap agreement    --    --    --    --    (512,316 )