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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended October 4, 2003

Commission File Number 000-32825

          FRESH BRANDS, INC.          
(Exact name of registrant as specified in its charter)

Wisconsin
39-2019963
(State or other jurisdiction of (I.R.S. Employer
 incorporation or organization) Identification No.)


2215 Union Avenue
Sheboygan, Wisconsin

53081
(Address of principal executive offices) (Zip Code)

Telephone number, including area code: (920) 457-4433

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934, during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to filing requirements for the past 90 days.

Yes  X            No _____

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

Yes  X            No _____

APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

  As of November 14, 2003, 4,986,123 shares of Common Stock, $0.05 par value, were issued and outstanding.


FRESH BRANDS, INC.

FORM 10-Q INDEX

PAGE
NUMBER

PART I   FINANCIAL INFORMATION  

Item 1.  Financial Statements

             Condensed Consolidated Balance Sheets

             Condensed Consolidated Statements of Earnings

             Condensed Consolidated Statements of Cash Flows

             Notes to Condensed Consolidated Financial Statements

Item 2.  Management's Discussion and Analysis of Financial
             Condition and Results of Operations 10 

Item 3.  Quantitative and Qualitative Disclosures
             about Market Risk 18 

Item 4.  Procedures and Controls
18 

PART II  OTHER INFORMATION

Item 3.  Defaults upon Senior Securities
19 

Item 5.  Other Items
19 

Item 9.  Exhibits and Reports on Form 8-K
19 

Signature
20 

2


PART I  FINANCIAL INFORMATION

Item 1.  Financial Statements

FRESH BRANDS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS
(unaudited)

(In thousands)
Assets
October 4,
2003

December 28,
2002

Current assets:            
     Cash and equivalents   $ 11,570   $ 14,250  
     Receivables, net    17,754    14,267  
     Inventories    37,764    36,268  
     Land and building held for resale    4,976    7,601  
     Current receivable under capital subleases    1,271    584  
     Other current assets    3,821    2,961  
     Deferred income taxes    4,291    4,291  

     Total current assets    81,447    80,222  

Noncurrent receivable under capital subleases    27,461    22,332  
Property and equipment, net    31,902    28,229  
Property under capital leases, net    24,649    13,635  
Goodwill, net    20,280    20,280  
Other noncurrent assets, net    7,542    6,475  

Total assets   $ 193,281   $ 171,173  

Liabilities and Shareholders' Investment  

Current liabilities:  
     Accounts payable   $ 37,693   $ 34,475  
     Accrued salaries and benefits    6,584    6,276  
     Accrued insurance    3,153    3,064  
     Other accrued liabilities    5,004    5,379  
     Current obligations under capital leases    2,208    1,898  
     Current maturities under revolving line of credit    26,650    --  
     Current maturities of long-term debt    316    316  

     Total current liabilities    81,608    51,408  

Long-term obligations under capital leases    53,279    36,965  
Long-term debt    554    3,504  
Long-term debt under revolving line of credit    --    22,700  
Deferred income taxes    1,114    1,114  
Shareholders' investment:  
     Common stock    438    438  
     Additional paid-in capital    15,574    15,527  
     Retained earnings    84,928    82,030  
     Treasury stock    (44,214 )  (42,513 )

     Total shareholders' investment    56,726    55,482  

Total liabilities and shareholders' investment   $ 193,281   $ 171,173  

See notes to condensed consolidated financial statements.

3


FRESH BRANDS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
(unaudited)

(In thousands, except per share data)
 
For the 12-weeks ended
For the 40-weeks ended

October 4,
2003

October 5,
2002

October 4,
2003

October 5,
2002

Net sales     $ 152,614   $ 141,860   $ 492,456   $ 472,920  
Cost of products sold    123,204    113,560    395,026    379,060  

Gross profit    29,410    28,300    97,430    93,860  
Selling, general and administrative  
  expenses    25,213    23,702    81,827    78,063  
Depreciation and amortization    2,372    1,829    6,884    5,885  

Operating income    1,825    2,769    8,719    9,912  
Interest expense (net)    704    425    1,738    1,323  

Earnings before income taxes    1,121    2,344    6,981    8,589  
Provision for income taxes    437    901    2,722    3,323  

Net earnings   $ 684   $ 1,443   $ 4,259   $ 5,266  

Earnings per share – basic   $ 0.14   $ 0.28   $ 0.84   $ 1.02  

Earnings per share – diluted
   $ 0.14   $ 0.28   $ 0.84   $ 1.00  

Weighted average shares and
  
equivalents outstanding:  

     Basic
    5,026    5,143    5,041    5,161  

     Diluted
    5,058    5,207    5,074    5,249  

Cash dividends paid per share of common
   $ 0.09   $ 0.09   $ 0.27   $ 0.27  
     stock  

See notes to condensed consolidated financial statements.

4


FRESH BRANDS, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)

(In thousands)

For the 40-weeks ended

October 4, 2003
October 5, 2002
CASH FLOWS FROM OPERATING ACTIVITIES:            
     Net earnings   $ 4,259   $ 5,266  
     Adjustments to reconcile net earnings to net cash provided  
       by operating activities:  
         Depreciation and amortization    6,884    5,885  
     Changes in assets and liabilities:  
         Receivables, net    (3,487 )  (2,737 )
         Inventories    (1,496 )  1,128  
         Other current assets    1,250    (3,964 )
         Accounts payable    3,218    (3,547 )
         Accrued liabilities    68    3,452  

Net cash flows provided by operating activities    10,696    5,483  


CASH FLOWS FROM INVESTING ACTIVITIES:
  
     Capital expenditures    (10,577 )  (10,002 )
     Receipt of principal amounts under capital subleases    887    405  
     Other-proceeds from asset sales    33    24  

Net cash flows used in investing activities    (9,657 )  (9,573 )


CASH FLOWS FROM FINANCING ACTIVITIES:
  
     Payment for acquisition of treasury stock    (2,375 )  (1,843 )
     Principal payments on capital lease obligations    (1,657 )  (895 )
     Payment of cash dividends    (1,361 )  (1,394 )
     Net change in revolver activity    1,250    9,050  
     Exercise of stock options    644    772  
     Principal payments on long-term debt    (250 )  (265 )
     Other financing activities    30    89  

Net cash flows provided by (used in) financing activities    (3,719 )  5,514  


CASH AND EQUIVALENTS:
  
     Net change    (2,680 )  1,424  
     Balance, beginning of period    14,250    11,501  

Balance, end of period   $ 11,570   $ 12,925  


SUPPLEMENTAL CASH FLOW DISCLOSURES:
  
     Interest paid   $ 1,835   $ 2,071  
     Income taxes paid    2,059    2,447  

See notes to condensed consolidated financial statements.

5


FRESH BRANDS, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(1)     Basis of Presentation

        The condensed consolidated financial statements included herein have been prepared by us without audit. Although certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted, we believe that the disclosures are adequate to make the information presented not misleading. The interim financial statements furnished with this report reflect all adjustments (consisting of a normal recurring nature), which are, in the opinion of management, necessary for a fair presentation of the results for the interim periods presented. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in our annual report on Form 10-K for the fiscal year ended December 28, 2002. Additionally, it should be noted that certain prior year amounts have been reclassified to conform to the current year presentation.

        Annually, our fiscal year ends on the Saturday closest to December 31. Our current fiscal year is a 53-week period while our prior year was a 52-week period. Consistent with 2002, our first quarter of 2003 was comprised of 16-weeks and the second and third quarters consist of 12-weeks each. Our fourth quarter of 2003 will consist of 13-weeks but typically consists of 12-weeks, as it did in 2002.

(2)     Stock-Based Compensation

        We have stock option plans which are fully described in our annual report on Form 10-K for the fiscal year ended December 28, 2002. We account for our stock-based compensation plans using the intrinsic value method, under the principles prescribed by the Accounting Principles Board’s Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations. For stock options granted, no employee compensation cost is reflected in the our results of operations for the third quarter and year-to-date of 2003 or 2002, as all options granted under our plans had an exercise price equal to the market value of the underlying common stock on the grant date.

        We have adopted the disclosure-only provisions of FASB Statement No. 123, (“Statement No. 123”) Accounting for Stock Based Compensation, as amended by FASB Statement No. 148, Accounting for Stock-Based Compensation-Transition and Disclosure. Accordingly, no compensation cost has been recognized in our results of operations for the third quarter and year-to-date of 2003 and 2002 for stock options granted under our stock option plans. Had compensation cost for stock options granted been determined based on the fair value on the grant date for awards consistent with an alternative method prescribed by Statement No. 123, our net income and earnings per share for the third quarter and year-to-date 2003 and 2002 would have reflected the pro forma amounts indicated below:

6


(In thousands, except per share data)
For the 12-weeks ended For the 40-weeks ended

October 4, 2003
October 5, 2002
October 4, 2003
October 5, 2002
Net earnings                    
  As reported   $ 684   $ 1,443   $ 4,259   $ 5,266  
      Deduct: Total stock-based  
      compensation expense determined  
      under fair value based method, net  
      of tax    102    132    331    439  

  Pro forma   $ 582   $ 1,311   $ 3,928   $ 4,827  

Earnings per share-basic  
  As reported   $ 0.14   $ 0.28   $ 0.84   $ 1.02  
  Pro forma   $ 0.12   $ 0.25   $ 0.78   $ 0.94  
Earnings per share-diluted  
  As reported   $ 0.14   $ 0.28   $ 0.84   $ 1.00  
  Pro forma   $ 0.12   $ 0.25   $ 0.77   $ 0.92  

(3)     Other Current Assets

(In thousands)

October 4, 2003
December 28, 2002
Prepaid expenses     $ 2,816   $ 1,364  
Receivables under capital subleases    1,271    1,082  
Retail systems and supplies for resale    1,005    1,099  

Other current assets   $ 5,092   $ 3,545  

(4)     Segment Reporting

        Our operations are classified into two segments, wholesale and retail. Our wholesale business derives its revenues primarily from the sale of groceries, produce, dairy, meat and other products to our franchised supermarkets and independent supermarket customers. We also supply these products to our corporate supermarkets, but those revenues and corresponding cost of sales are eliminated in consolidation for accounting purposes. We supply grocery, frozen food, produce and general merchandise and health and beauty care to our supermarkets through two distribution centers in Sheboygan, Wisconsin. We also provide our supermarkets with fresh, frozen and processed meats, eggs, dairy and deli items through a third-party distribution facility in Milwaukee, Wisconsin. Additionally, we distribute bakery and deli items made in our Platteville, Wisconsin centralized production facility. Our retail revenue is generated by our 29 corporate supermarkets selling products, including products purchased from our wholesale segment, to retail consumers.

7


        Summarized financial information for the third quarter and year-to-date periods of 2003 and 2002 concerning each of our reportable segments is shown in the following tables:

(In thousands)
For the 12-weeks ended For the 40-weeks ended
Net Sales
October 4, 2003
October 5, 2002
October 4, 2003
October 5, 2002
Wholesale     $ 115,919   $ 107,516   $ 376,251   $ 358,281  
Intercompany    (40,342 )  (35,387 )  (127,911 )  (120,063 )




Wholesale net sales    75,577    72,129    248,340    238,218  
Retail    77,037    69,731    244,116    234,702  

Total net sales   $ 152,614   $ 141,860   $ 492,456   $ 472,920  

For the 12-weeks ended For the 40-weeks ended
Operating Income
October 4, 2003
October 5, 2002
October 4, 2003
October 5, 2002
Wholesale    2,554    2,308    9,827