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2003 FORM 10-K

(LOGO WITH PICTURE OF WOMAN)


SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934



FOR THE FISCAL YEAR ENDED COMMISSION FILE NUMBER
JANUARY 31, 2004 0-19517


THE BON-TON STORES, INC.
2801 EAST MARKET STREET
YORK, PENNSYLVANIA 17402

(717) 757-7660
WWW.BONTON.COM



INCORPORATED IN PENNSYLVANIA IRS NO. 23-2835229


---------------------

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
NONE

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:
COMMON STOCK, $.01 PAR VALUE

The Registrant has filed all reports required to be filed by Section 13 or
15(d) of the Act during the preceding 12 months and has been subject to such
filing requirements for the past 90 days.

The Registrant is not an accelerated filer (as defined in Rule 12b-2 of the
Act).

Disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is
contained in the Registrant's proxy statement incorporated by reference in Part
III of this Form 10-K.

As of the last business day of the Registrant's most recently completed
second fiscal quarter, the aggregate market value of the voting stock held by
non-affiliates of the Registrant was approximately $45,938,000, based upon the
closing price of $5.46 per share.*

As of April 6, 2004, there were 12,756,540 shares of Common Stock, $.01 par
value, and 2,989,853 shares of Class A Common Stock, $.01 par value,
outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Part III -- Portions of the Proxy Statement for the 2004 Annual Meeting of
Shareholders (the "Proxy Statement").

- ---------------

* Calculated by excluding all shares held in the treasury of the Registrant or
that may be deemed to be beneficially owned by executive officers and
directors of the Registrant, without conceding that all such persons are
"affiliates" of the Registrant for purposes of the federal securities laws.


References to a fiscal year in this Form 10-K refer to The Bon-Ton
Stores, Inc. fiscal year, which is the 52 or 53 week period ending on the
Saturday nearer January 31 of the following calendar year (e.g., a reference to
fiscal 2003 is a reference to the fiscal year ended January 31, 2004).

PART I

ITEM 1. BUSINESS.

GENERAL

The Bon-Ton Stores, Inc. (the "Company") is a Pennsylvania corporation.
The Company and its predecessors have been operating department stores since
1898.

On October 24, 2003, the Company acquired The Elder-Beerman Stores Corp.
("Elder-Beerman"), which operated sixty-seven department stores and two
furniture stores in nine states, primarily in the Midwest.

As of January 31, 2004, the Company operated 140 department stores and
two furniture stores in sixteen states from the Northeast to the Midwest under
the names "Bon-Ton" and "Elder-Beerman." The stores carry a broad assortment of
quality, brand-name fashion apparel and accessories for women, men and children,
cosmetics, furnishings and other goods. The Bon-Ton and Elder-Beerman stores
enjoy a strong reputation for providing quality merchandise at competitive
prices delivered with top-quality service in targeted markets.

The Company's executive offices are located at 2801 East Market Street,
York, Pennsylvania.

MERCHANDISING

Our stores offer opening price point, moderate and better merchandise in
apparel, home furnishings, cosmetics, accessories, shoes and other categories.
Sales of apparel constituted 56.5%, 59.7% and 60.7% of owned sales for fiscal
2003, 2002 and 2001, respectively (owned sales exclude leased department sales).
The following table illustrates owned sales by product category for fiscal 2003,
2002 and 2001 (fiscal 2003 includes Elder-Beerman store sales from October 24,
2003 through January 31, 2004):



Merchandise Category 2003 2002 2001
- -----------------------------------------------------------------------------------

Women's clothing 25.4% 27.4% 27.5%
Home 17.4 14.7 14.5
Men's clothing 15.8 16.0 16.5
Cosmetics 11.5 11.0 11.1
Accessories 9.0 8.8 7.9
Children's clothing 6.1 6.5 6.8
Shoes 5.6 5.8 5.8
Intimate apparel 4.9 4.9 5.0
Junior's clothing 4.3 4.9 4.9
- -----------------------------------------------------------------------------------
Total 100.0% 100.0% 100.0%
- -----------------------------------------------------------------------------------


We carry a number of highly recognized brand names, including Calvin
Klein, Estee Lauder, Liz Claiborne, Nautica, Nine West, Ralph Lauren, Van
Heusen, Sag Harbor, OshKosh, Easy Spirit, Pfaltzgraff and Tommy Hilfiger, and
within these brands choose collections which balance fashion, price and
selection.

1


We depend on our relationships with our key vendors to secure branded
merchandise. If we lose the support of these vendors, it could have a material
adverse effect on the Company.

Complementing branded merchandise, our private brand merchandise provides
fashion at competitive pricing under names such as Andrea Viccaro, Jenny
Buchanan, Madison & Max and statements. We view this private brand merchandise
as a strategic addition to our strong array of highly recognized, quality
national brands and as an opportunity to increase brand exclusiveness, customer
loyalty and competitive differentiation. Private brand merchandise sold
represented 10.7%, 11.1% and 9.8% of owned sales in fiscal 2003, 2002 and 2001,
respectively (fiscal 2003 includes Elder-Beerman store sales from October 24,
2003 through January 31, 2004). Private brand merchandise sold in Elder-Beerman
stores during the period of October 24, 2003 through January 31, 2004
represented 7.8% of Elder-Beerman owned sales for that period.

Our business, like that of most retailers, is subject to seasonal
fluctuations, with the major portion of sales and income realized during the
latter half of each year, which includes the back-to-school and holiday seasons.

MARKETING

The Company's primary target customers are women between the ages of
thirty-five and sixty-five with annual household incomes between $35,000 and
$100,000. Advertising messages are focused on communicating the Company's
merchandise offerings and the strong quality/value relationship in those
offerings. The Company employs advertising programs that include print and
broadcast as well as creative in-store signing, displays and special promotions.
Newspaper inserts are used on a regular cadence. The Company also uses
television and radio in markets where it is productive and cost efficient. The
Company uses a database targeting system that allows focused direct mail to our
preferred charge customers, who are most likely to respond to a merchandise
offering.

CUSTOMER CREDIT

Our customers may pay for their purchases with our proprietary credit
card (the Bon-Ton or Elder-Beerman credit card in their respective markets);
third party credit cards such as Visa, Mastercard, American Express and
Discover; cash or check.

Our proprietary credit card holders generally constitute our most loyal
and active customers; during fiscal 2003, the average dollar amount for
proprietary credit card purchases substantially exceeded the average dollar
amount for cash purchases. We believe our credit cards are a particularly
productive tool for customer segmentation and target marketing.

The following table summarizes the percentage of total fiscal year sales
generated by payment type at Bon-Ton stores (fiscal 2003 includes sales made on
the Elder-Beerman proprietary credit card at Elder-Beerman stores from October
24, 2003 through January 31, 2004):



Type of Payment 2003 2002 2001
- --------------------------------------------------------------------------------

Proprietary credit card 53% 56% 52%
Third party credit card 25 22 24
Cash or check 22 22 24
- --------------------------------------------------------------------------------
Total 100% 100% 100%
- --------------------------------------------------------------------------------


COMPETITION

We face competition for customers from traditional department stores,
mass merchandisers, specialty stores, off-price and discount stores, and, to a
lesser extent, catalogue and internet retailers. Many of our competitors have
substantially greater financial and other resources than the
2


Company, and some of our competitors have greater leverage with vendors, which
may allow such competitors to obtain merchandise more easily or on better terms.

We believe we compare favorably with our competitors with respect to
quality, assortment of merchandise, prices for comparable quality merchandise,
customer service and store environment. We also believe our knowledge of
secondary markets, developed over many years of operation, gives us a
competitive advantage as we focus on secondary markets as our primary area of
operation.

ASSOCIATES

As of January 31, 2004, we had approximately 13,500 full-time and
part-time associates. We employ additional part-time associates during peak
periods. None of our associates are represented by a labor union. We believe
that our relationship with our associates is good.

AVAILABLE INFORMATION

Our annual report on Form 10-K, quarterly reports on Form 10-Q, current
reports on Form 8-K and amendments to those reports are available without charge
on our website, www.bonton.com, as soon as reasonably practicable after they are
filed electronically with the SEC. We are providing the address to our Internet
site solely for the information of investors. We do not intend the listing of
our website address to be an active link or to otherwise incorporate the
contents of the website into this report.

EXECUTIVE OFFICERS

The Executive Officers of the Company are:



NAME AGE POSITION
- ---------------------------------------------------------------------------------------------------

Tim Grumbacher 64 Chairman of the Board and Chief Executive Officer
Frank Tworecke 57 President and Chief Operating Officer
Byron L. Bergren 57 Vice Chairman, and President and Chief Executive
Officer of Elder-Beerman
James H. Baireuther 57 Vice Chairman, Chief Administrative Officer and Chief
Financial Officer
Joseph C. Culver 56 Senior Vice President -- Human Resources
Lynn C. Derry 48 Senior Vice President -- General Merchandise Manager
John S. Farrell 58 Senior Vice President -- Stores
Robert A. Geisenberger 43 Senior Vice President -- General Merchandise Manager
William T. Harmon 49 Senior Vice President -- Marketing, Planning and
Allocation
James A. Lance 55 Senior Vice President -- Chief Information Officer
Patrick J. McIntyre 59 Senior Vice President -- Information Services
Keith E. Plowman 46 Senior Vice President -- Finance and Principal
Accounting Officer
Deborah M. Rivera 41 Senior Vice President -- General Merchandise Manager
Ryan J. Sattler 59 Senior Vice President -- Operations, Corporate
Communications and Community Services
James M. Zamberlan 57 Executive Vice President -- Stores of Elder-Beerman


Mr. Grumbacher has been Chairman of the Board for more than five years,
and has served as Chief Executive Officer since June 2000.

3


Mr. Tworecke was named President and Chief Operating Officer in March
2003. He joined the Company in November 1999 as Vice Chairman and Chief
Merchandising Officer. From January 1996 until November 1999, he was with Jos.
A. Bank Clothiers, serving as President from February 1997 until November 1999.
Effective May 7, 2004, Mr. Tworecke resigned from the Company.

Mr. Bergren was named Vice Chairman in November 2003. He has served as
President and Chief Executive Officer of The Elder-Beerman Stores Corp. since
February 2002. He served as Chairman of the Southern Division of Belk Stores,
Inc. from 1999 to February 2002, as Partner of the Florida Division of Belk
Stores from 1992 to 1999, and in senior executive positions at Belk Stores from
1985 to 1992.

Mr. Baireuther has been Vice Chairman, Chief Administrative Officer and
Chief Financial Officer since September 2001. From February 2000 to September
2001, he was Executive Vice President -- Chief Financial Officer, and for more
than two years prior to that time he was Senior Vice President -- Chief
Financial Officer.

Mr. Culver was appointed Senior Vice President -- Human Resources in
September 2003. For more than five years prior to that time, Mr. Culver was Vice
President -- Employment.

Ms. Derry was appointed Senior Vice President -- General Merchandise
Manager in February 2001. For more than three years prior to that time, Ms.
Derry was a Divisional Merchandise Manager.

Mr. Farrell was appointed Senior Vice President -- Stores in June 2000.
For more than three years prior to that time, Mr. Farrell was Vice
President -- Stores.

Mr. Geisenberger was appointed Senior Vice President -- General
Merchandise Manager in July 2000. For more than three years prior to that time,
Mr. Geisenberger was a Divisional Merchandise Manager.

Mr. Harmon joined the Company as Senior Vice President -- Sales
Promotion, Marketing and Strategic Planning in June 1997 and was named Senior
Vice President -- Marketing, Planning and Allocation in April 2002.

Mr. Lance was named Senior Vice President -- Chief Information Officer in
November 2003. For more than five years prior to that time, he served as Senior
Vice President -- Information Systems at The Elder-Beerman Stores Corp.

Mr. McIntyre joined Bon-Ton as Senior Vice President -- Chief Information
Officer in June 1997, and was designated Senior Vice President -- Information
Services in November 2003.

Mr. Plowman was appointed Senior Vice President -- Finance in September
2001 and Principal Accounting Officer in June 2003. From May 1999 to September
2001, he was Vice President -- Controller, and from August 1997 to May 1999 he
was Divisional Vice President -- Controller of the Company.

Ms. Rivera was named Senior Vice President -- General Merchandise Manager
in February 2004. From March 2003 to February 2004, she was Vice
President -- General Merchandise Manager, and for more than five years prior to
that time, Ms. Rivera was a Divisional Merchandise Manager.

Mr. Sattler was appointed Senior Vice President -- Operations, Corporate
Communications and Community Services in September 2003. From September 2001 to
September 2003, he was Senior Vice President -- Human Resources and from June
2000 to September 2001, he was Senior Vice President -- Human Resources and
Operations. For more than three years prior to that time, Mr. Sattler was Senior
Vice President -- Operations.

Mr. Zamberlan has served as Executive Vice President -- Stores of
Elder-Beerman since July 1997.

4


CAUTIONARY STATEMENTS RELATING TO FORWARD-LOOKING INFORMATION AND RISK FACTORS

The Company and its representatives may, from time to time, make written
or oral forward-looking statements. In addition, some statements in this Form
10-K are forward-looking. Forward-looking statements relate to developments,
results, conditions or other events the Company expects or anticipates will
occur in the future. Without limiting the foregoing, those statements may relate
to future revenues, earnings, store openings, market conditions and the
competitive environment. Forward-looking statements are based on management's
then-current views and assumptions and, as a result, are subject to risks and
uncertainties that could cause actual results to differ materially from those
projected.

Any such forward-looking statements are qualified by the following
important risk factors that could cause actual results to differ materially from
those predicted by the forward-looking statements.

An investment in the Company's common stock carries certain risks.
Investors should carefully consider the risks described below and other risks
which may be disclosed in the Company's filings with the SEC before investing in
the Company's common stock.

Risks Related to Our Business, Finances and Operations

If we are unable to successfully integrate the sixty-nine new stores we
recently obtained in our acquisition of Elder-Beerman, our results of
operations could be adversely affected.

On October 24, 2003, we acquired all of the issued and outstanding
capital stock of Elder-Beerman and as a result have added the sixty-nine
Elder-Beerman stores to the seventy-three Bon-Ton stores base, giving us a total
of 142 stores. Integration of the acquired business could disrupt our business
by diverting management away from day-to-day operations. Further, failure to
successfully integrate Elder-Beerman may cause significant operating
inefficiencies and could adversely affect our profitability and the price of our
stock.

We may not be able to accurately predict customer-based trends, which could
reduce our revenues and adversely affect our results of operations.

It is difficult to predict what merchandise consumers will want. A
substantial part of our business is dependent on our ability to make correct
trend decisions for a wide variety of goods and services. Failure to accurately
predict constantly changing consumer tastes, preferences, spending patterns and
other lifestyle decisions could adversely affect short-term results and long-
term relationships with our customers.

If we are unable to effectively manage our inventory levels, our business
could be adversely affected.

Our merchants focus on inventory levels and balance these levels with
plans and trends. If our inventories become too large, we may have to "mark
down," or decrease the sales price of, significant amounts of our inventory,
which could reduce our revenues.

If we are unable to keep our expenses at an appropriate level, our results of
operations could be adversely affected.

Our performance depends on appropriate management of our expense
structure, including our selling, general and administrative costs. If we fail
to meet our expense budget or to appropriately reduce expenses during a weak
sales season, our results of operations could be adversely affected.

5


We incurred significant debt in connection with our acquisition of
Elder-Beerman. The failure to satisfy our debt obligations could adversely
affect our ability to operate our business and adversely impact our results.

As of January 31, 2004, we had total debt of $171.8 million. We will have
significant debt service obligations, consisting of required cash payments of
principal and interest, for the foreseeable future. Our ability to service our
indebtedness will depend upon, among other things, our ability to replenish
inventory, generate sales and maintain our stores. In the event we are unable to
meet our debt service obligations or in the event we default in some other
manner under our credit agreements, the lenders thereunder could elect to
declare all borrowings outstanding, together with accrued and unpaid interest
and other fees, immediately due and payable.

Our discretion in some matters is limited by restrictions contained in our
credit agreements and any default on our debt agreements could harm our
business, profitability and growth prospects.

Our primary credit agreement contains a number of covenants that limit
the discretion of our management with respect to certain business matters. The
credit facility agreement, among other things, restricts our ability to:

- incur additional indebtedness;

- declare or pay dividends or other distributions;

- create liens;

- make certain investments or acquisitions;

- enter into mergers and consolidations;

- make sales of assets; and

- engage in certain transactions with affiliates.

The occurrence of an event of default under the agreements governing our
debt would permit acceleration of the related debt, which could harm our
business, profitability and growth prospects.

We have grown significantly through our acquisition of Elder-Beerman, and we
plan additional growth. If we do not manage our past growth and planned future
growth effectively, our results of operations may be adversely affected.

Our operating challenges and management responsibilities have increased
as we have grown and will continue to increase if we grow as planned. Successful
future growth will require that we continue to expand and improve our internal
systems and our operations. Our business plan depends on our ability to operate
new retail stores and to convert, where applicable, the formats of existing
stores on a profitable basis. In addition, we will need to identify, hire and
retain a sufficient number of qualified personnel to work in our new stores.
These objectives have created and may continue to create additional pressure on
our staff and on our operating systems. We cannot assure you that our business
plan will be successful, or that we will achieve our objectives as quickly or as
effectively as we hope.

Our credit card operations are an integral component of our sales and
marketing efforts. The inability to continue our credit card operations or the
failure to collect payments for charges made on existing credit cards could
reduce our revenues and adversely affect our results of operations.

Sales of merchandise and services are facilitated by our credit card
operations. These credit card operations also generate additional revenue from
fees related to extending credit. Our ability to extend credit to our customers
depends on many factors, including compliance with federal and state laws which
may change from time to time. In addition, changes in credit card use,
6


payment patterns and default rates may result from a variety of economic, legal,
social and other factors that we cannot control or predict with certainty.
Changes that adversely affect our ability to extend credit and collect payments
could negatively affect our results of operations and financial condition.

An inability to find qualified domestic and international vendors and
fluctuations in the exchange rate with countries in which our international
vendors are located could adversely affect our business.

The products we sell are sourced from a wide variety of domestic and
international vendors. Our ability to find qualified vendors and source products
in a timely and cost-effective manner, including obtaining vendor allowances in
support of the Company's advertising and promotional programs, represents a
significant challenge. The availability of products and the ultimate costs of
buying and selling these products, including advertising and promotional costs,
are not completely within our control and could increase our merchandise and
operating costs and adversely affect our business. Additionally, costs and other
factors specific to imported merchandise, such as trade restrictions, tariffs,
currency exchange rates and transport capacity and costs are beyond our control
and could restrict the availability of imported merchandise or significantly
increase the costs of our merchandise sales and adversely affect our business.

Our business could be significantly disrupted if we cannot replace members of
our management team, especially Tim Grumbacher, our chairman of the board of
directors and chief executive officer, who has announced his intent to
relinquish his role as CEO effective mid-2004.

We believe that our success depends to a significant degree upon the
continued contributions of our executive officers and other key personnel, both
individually and as a group. Our future performance will be substantially
dependent on our ability to retain or replace such key personnel and the
inability to retain or replace such personnel could prevent us from executing
our business strategy.

If we are unable to effectively market our business or if our advertising
campaigns are ineffective, our revenues may decline and our results of
operations could be adversely affected.

We spend extensively on advertising and marketing. Our business depends
on effective marketing to generate high customer traffic in our stores. If our
advertising and marketing efforts are not effective, our results could be
negatively affected.

If we have difficulty consummating and integrating any future acquisitions,
our ability to grow our financial condition and results of operations could be
adversely affected.

If we are unable to successfully complete acquisitions or to effectively
integrate acquired businesses, our ability to grow our business or to operate
our business effectively could be reduced, and our financial condition and
operating results could suffer. The consummation and integration of acquisitions
by us involve many risks, including the risk of:

- diverting management's attention from our ongoing business concerns;

- obtaining financing on terms unfavorable to us;

- diluting our shareholders' equity;

- entering markets in which we have no direct prior experience;

- improperly evaluating new services, products and markets;

- being unable to maintain uniform standards, controls, procedures and
policies; and

- being unable to integrate new technologies or personnel.

7


Our failure to effectively consummate acquisitions and integrate newly
acquired businesses could have a material adverse effect on our financial
condition and results of operations.

Tim Grumbacher beneficially owns shares of our capital stock giving him voting
control over matters submitted to a vote of the shareholders, and his
interests may differ from those of other investors.

Tim Grumbacher, trusts for the benefit of members of Mr. Grumbacher's
family and The Grumbacher Family Foundation, collectively, currently
beneficially own shares of our outstanding common stock (which is entitled to
one vote per share) and shares of our Class A common stock (which is entitled to
ten votes per share) representing approximately 78% of the votes eligible to be
cast by shareholders in the election of directors and generally. Accordingly,
Mr. Grumbacher has the power to control all matters requiring the approval of
our shareholders, including the election of directors and the approval of
mergers and other significant corporate transactions, which may also have the
effect of delaying, preventing or expediting, as the case may be, a change in
control of the Company.

Risks Related to our Industry

We may not be able to attract or retain a sufficient number of customers in a
highly competitive retail environment, which would have an adverse effect on
our business.

We compete primarily with other department stores, many of which are
units of national or regional chains that have significant financial and
marketing resources. The principal competitive factors in our business are
price, quality, selection of merchandise, reputation, store location,
advertising and customer service. We cannot assure you that we will be able to
compete successfully against existing or future competitors. Our expansion into
new markets served by our competitors and the entry of new competitors or
expansion of existing competitors into our markets could have a material adverse
effect on our business, financial condition and results of operations.

An increase in internet-based sales could adversely affect our results of
operations.

We rely on in-store sales for a substantial majority of our revenues.
Internet retailing is extremely competitive and could result in fewer sales and
lower margins. A significant shift in customer buying patterns from in-store
purchases to purchases via the Internet could have a material adverse effect on
our business and results of operations.

Our operating results fluctuate from season to season.

Our stores experience seasonal fluctuations in net sales and consequently
in operating income, with peak sales occurring during the back-to-school and
holiday seasons. In addition, extreme or unseasonable weather can affect our
sales. Any decrease in net sales or margins during our peak selling periods,
decrease in the availability of working capital needed in the months before
these periods or reduction in vendor allowances could have a material adverse
effect on our business, financial condition, and results of operations. We
usually order merchandise in advance of peak selling periods and sometimes
before new fashion trends are confirmed by customer purchases. We must carry a
significant amount of inventory, especially before the peak selling periods. If
we are not successful in selling our inventory, especially during our peak
selling periods, we may be forced to rely on markdowns or promotional sales to
dispose of the inventory or we may not be able to sell the inventory at all,
which could have a material adverse effect on our business, financial condition,
and results of operations.

Our results of operations may be subject to significant fluctuations.

General economic factors that are beyond our control influence our
forecasts and directly affect performance. These factors include interest rates,
recession, inflation, deflation, consumer
8


credit availability, consumer debt levels, tax rates and policy, unemployment
trends and other matters that can adversely influence consumer confidence and
spending and, in turn, our sales. Increasing volatility in financial markets may
cause these factors to change with a greater degree of frequency and magnitude.

Our stock price has been and may continue to be highly volatile.

The market price of our common stock has been and may continue to be
volatile and may be significantly affected by:

- actual or anticipated fluctuations in our operating results;

- announcements of new services by us or our competitors;

- developments with respect to conditions and trends in our industry;

- governmental regulation;

- general market conditions; and

- other factors, many of which are beyond our control.

In addition, the stock market has, recently and from time to time,
experienced significant price and volume fluctuations that have adversely
affected the market prices of securities of companies without regard to their
operating performances.

In addition to Mr. Grumbacher's voting control, certain provisions of our
charter documents and Pennsylvania law could discourage potential acquisition
proposals and could deter, delay or prevent a change in control of our company
that our shareholders consider favorable and could depress the market value of
our common stock.

Certain provisions of our articles of incorporation and by-laws, as well
as provisions of the Pennsylvania Business Corporation Law, could have the
effect of deterring takeovers or delaying or preventing changes in control or
management of our company that our shareholders consider favorable and could
depress the market value of our common stock.

Subchapter F of Chapter 25 of the Pennsylvania Business Corporation Law
of 1988, which is applicable to us, may have an anti-takeover effect and may
delay, defer or prevent a tender offer or takeover attempt that a shareholder
might consider in his or her best interest, including those attempts that might
result in a premium over the market price for the shares held by shareholders.
In general, Subchapter F of Chapter 25 of the Pennsylvania Business Corporation
Law delays for five years and imposes conditions upon "business combinations"
between an "interested shareholder" and us, unless prior approval of our board
of directors is given. The term "business combination" is defined broadly to
include various merger, consolidation, division, exchange or sale transactions,
including transactions using our assets for purchase price amortization or
refinancing purposes. An "interested shareholder," in general, would be a
beneficial owner of shares entitling that person to cast at least 20% of the
votes that all shareholders would be entitled to cast in an election of
directors.

Weather conditions could adversely affect our results of operations.

Because a significant portion of our business is apparel and subject to
weather conditions in our markets, our operating results may be unexpectedly and
adversely affected by inclement weather. Frequent or unusually heavy snow, ice
or rain storms or extended periods of unseasonable temperatures in our markets
could adversely affect our performance.

9


Labor conditions could adversely affect our results of operations.

Our performance is dependent on attracting and retaining a large and
growing number of quality associates. Many of those associates are in entry
level or part time positions with historically high rates of turnover. Our
ability to meet our labor needs while controlling costs is subject to external
factors such as unemployment levels, prevailing wage rates, minimum wage
legislation and changing demographics. Changes that adversely impact our ability
to attract and retain quality associates could adversely affect our performance.

Regulatory and litigation developments could adversely affect our results of
operations.

Various aspects of our operations are subject to federal, state or local
laws, rules and regulations, any of which may change from time to time.
Additionally, we are regularly involved in various litigation matters that arise
in the ordinary course of business. Litigation or regulatory developments could
adversely affect our business operations and financial performance.

Other factors could adversely affect our results of operations and our ability
to grow.

Other factors that could cause actual results to differ materially from
those predicted and that may adversely affect our ability to grow include:
changes in the availability or cost of capital, the availability of suitable new
store locations on acceptable terms, shifts in seasonality of shopping patterns,
work interruptions, the effect of excess retail capacity in our markets and
material acquisitions or dispositions.

The Company does not undertake to revise any forward-looking statement to
reflect events or circumstances that occur after the date the statement is made.

ITEM 2. PROPERTIES.

The properties of the Company consist primarily of stores and related
facilities, including warehouses and distribution centers. The Company also owns
or leases other properties, including corporate office space in York,
Pennsylvania. As of January 31, 2004, the Company operated 142 stores in sixteen
states in the Northeast and Midwest, comprising a total of approximately
12,000,000 square feet. Of such stores, nine were owned, 131 were leased and two
stores were operated under arrangements where the Company owned the building and
leased the land. Pursuant to various shopping center agreements, the Company is
obligated to operate certain stores for periods of up to twenty years. Some of
these agreements require that the stores be operated under a particular name.
Most leases require the Company to pay real estate taxes, maintenance and other
costs; some also require additional payments based on percentages of sales.
Certain of the Company's real estate leases have terms that extend for a
significant number of years and provide for rental rates that increase over
time.

ITEM 3. LEGAL PROCEEDINGS.

We are a party to legal proceedings and claims which arise during the
ordinary course of business. We do not expect the ultimate outcome of all such
litigation and claims to have a material adverse effect on our financial
position, results of operations or liquidity.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

None.

10


PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS
AND ISSUER PURCHASES OF EQUITY SECURITIES

The Company's Common Stock is traded on the Nasdaq Stock Market (symbol:
BONT). There is no established public trading market for the Class A Common
Stock. The Class A Common Stock is convertible on a share for share basis into
Common Stock at the option of the holder. The following table sets forth the
high and low sales price of the Common Stock as furnished by Nasdaq:



Fiscal 2003 Fiscal 2002
-------------- -------------
High Low High Low
- -------------------------------------------------------------------------------------------

1st Quarter $4.35 $3.58 $4.93 $2.35
2nd Quarter 6.50 3.76 5.28 3.45
3rd Quarter 14.59 5.38 4.94 3.41
4th Quarter 14.44 10.25 4.31 3.37


On April 6, 2004, there were approximately 262 shareholders of record of
Common Stock and five shareholders of record of Class A Common Stock.

The Company declared quarterly cash dividends, each at $0.025 per share
on Class A Common Stock and Common Stock, payable July 15, 2003, October 15,
2003 and January 15, 2004. Pursuant to the Company's revolving credit facility
agreement, dividends paid by the Company may not exceed $7.5 million over the
life of the agreement, or $4.0 million in any single year. The Company's board
of directors will consider dividends in subsequent periods as it deems
appropriate.

EQUITY COMPENSATION PLAN INFORMATION

At January 31, 2004, the Amended and Restated 1991 Stock Option and
Restricted Stock Plan, The Bon-Ton Stores, Inc. 2000 Stock Incentive Plan and
the Company's Phantom Equity Replacement Plan were in effect. Each of these
plans has been approved by the shareholders. There were no other equity
compensation plans in effect. The following information concerning these plans
is as of January 31, 2004:



Number of Number of securities
securities to be remaining available
issued upon Weighted-average for future issuance
exercise of exercise price of (excluding securities
outstanding outstanding reflected in the
Plan category options options first column)
- ----------------------------------------------------------------------------------------------

Equity compensation plans
approved by security
holders 849,542 $ 5.71 1,755,186
Equity compensation plans
not approved by security
holders Not applicable Not applicable Not applicable


RECENT SALE OF UNREGISTERED SECURITIES

On October 23, 2003 the Company sold 476,890 shares of common stock to
Tim Grumbacher, the chairman and chief executive officer of the Company,
pursuant to a Stock Purchase Agreement dated as of October 23, 2003 between the
Company and Mr. Grumbacher. Under the terms of the Stock Purchase Agreement, Mr.
Grumbacher purchased the shares of common stock for an aggregate purchase price
of $6.5 million, or $13.63 per share. The purchase price was paid to the Company
in cash, and net proceeds to the Company were approximately

11


$6.5 million. The entire amount of proceeds was used to partially fund
acquisition costs in connection with the Company's acquisition of Elder-Beerman
on October 24, 2003.

In making the sale of unregistered securities, the Company relied upon
the exemption set forth in Section 4(2) under the Securities Act of 1933, as
amended. Factors upon which the Company relied in making the sale of
unregistered securities pursuant to Section 4(2) included Mr. Grumbacher's
status as a financially sophisticated person, Mr. Grumbacher's access to
information regarding the Company and the fact that the offer of the shares was
made to only one person.

12


ITEM 6. SELECTED FINANCIAL DATA.


2003 2002 2001
Fiscal Year Ended Jan. 31, 2004(1) Feb. 1, 2003 Feb. 2, 2002
- --------------------------------------------------------------------------------------------------------------------
(In thousands except share, per share and store data)

Statement of Operations Data(2): % % %
- --------------------------------------------------------------------------------------------------------------------
Net sales $ 926,409 100.0 $ 713,230 100.0 $ 721,777 100.0
Other income, net 3,627 0.4 2,705 0.4 2,548 0.4
Gross profit 337,667 36.4 262,412 36.8 262,057 36.3
Selling, general and administrative expenses 275,050 29.7 219,011 30.7 223,599 31.0
Depreciation and amortization 24,234 2.6 21,301 3.0 19,783 2.7
Unusual expense(3) -- -- -- -- 916 0.1
Restructuring income(4) -- -- -- -- -- --
Income from operations 42,010 4.5 24,805 3.5 20,307 2.8
Interest expense, net(5) 9,049 1.0 9,436 1.3 10,265 1.4
Income before taxes 32,961 3.6 15,369 2.2 10,042 1.4
Income tax provision 12,360 1.3 5,764 0.8 3,816 0.5
Net income $ 20,601 2.2 $ 9,605 1.3 $ 6,226 0.9
PER SHARE AMOUNTS
BASIC:
Net income $ 1.36 $ 0.63 $ 0.41
Weighted average shares outstanding 15,161,406 15,192,471 15,200,154
DILUTED:
Net income $ 1.33 $ 0.62 $ 0.41
Weighted average shares outstanding 15,508,560 15,394,231 15,214,145
Balance Sheet Data (at end of period):
- ------------------------------------------------------------------------------------------------------------
Working capital $ 222,027 $ 129,148 $ 117,158
Total assets 611,845 382,023 385,583
Long-term debt, including capital leases 171,716 64,662 67,929
Shareholders' equity 239,484 212,346 203,261
Selected Operating Data:
- ------------------------------------------------------------------------------------------------------------
Total sales change 29.9% (1.2)% (3.7)%
Comparable store sales change(6)(7) (2.0)% (1.2)% (3.3)%
Comparable stores data(6)(7):
Sales per selling square foot $ 132 $ 133 $ 134
Selling square footage 5,278,000 5,382,000 5,339,000
Capital expenditures $ 19,532 $ 14,806 $ 15,550
Number of stores:
Beginning of year 72 73 73
Additions(8) 70 -- --
Closings -- (1) --
End of year 142 72 73


2000 1999
Fiscal Year Ended Feb. 3, 2001 Jan. 29, 2000
- -------------------------------------------- ----------------------------------------------------
(In thousands except share, per share and store data)

Statement of Operations Data(2): % %
- --------------------------------------------------------------------------------------------------------
Net sales $ 749,816 100.0 $ 710,963 100.0
Other income, net 2,715 0.4 2,651 0.4
Gross profit 275,790 36.8 261,367 36.8
Selling, general and administrative expenses 231,086 30.8 223,075 31.4
Depreciation and amortization 17,085 2.3 14,846 2.1
Unusual expense(3) 6,485 0.9 2,683 --
Restructuring income(4) -- -- (2,492) --
Income from operations 23,849 3.2 25,906 3.6
Interest expense, net(5) 11,679 1.6 10,237 1.4
Income before taxes 12,170 1.6 15,669 2.2
Income tax provision 4,622 0.6 5,954 0.8
Net income $ 7,548 1.0 $ 9,715 1.4
PER SHARE AMOUNTS
BASIC:
Net income $ 0.50 $ 0.66
Weighted average shares outstanding 14,952,985 14,749,746
DILUTED:
Net income $ 0.50 $ 0.66
Weighted average shares outstanding 14,952,985 14,752,919
Balance Sheet Data (at end of period):
- ------------------------------------------------------------------------------------------------------------
Working capital $ 142,311 $ 141,788
Total assets 402,680 416,123
Long-term debt, including capital leases 98,758 107,678
Shareholders' equity 198,862 190,691
Selected Operating Data:
- ------------------------------------------------------------------------------------------------------------
Total sales change 5.5% 5.3%
Comparable store sales change(6)(7) 0.7% 0.0%
Comparable stores data(6)(7):
Sales per selling square foot $ 143 $ 141
Selling square footage 4,792,000 4,705,000
Capital expenditures $ 29,577 $ 46,451
Number of stores:
Beginning of year 72 65
Additions(8) 1 7
Closings -- --
End of year 73 72


(1) Fiscal 2003 includes operations of The Elder-Beerman Stores Corp. for the
period from October 24, 2003 through January 31, 2004.

(2) Fiscal 2000 reflects the 53 weeks ended February 3, 2001. All other periods
presented include 52 weeks.

(3) Reflects expense recognized for workforce reductions and realignment and
elimination of certain senior management positions in fiscal 2001; expense
recognized for workforce reductions, early retirement of Heywood Wilansky
and realignment and elimination of certain senior management positions in
fiscal 2000; and an asset write-down in fiscal 1999.

(4) Income recognized in fiscal 1999 as a result of a lease termination for a
closed store.

(5) Fiscal 1999 includes expense resulting from renegotiation of the Company's
revolving credit facility.

(6) Fiscal 2000 reflects the 52 weeks ended January 27, 2001.

(7) Comparable stores data (sales and selling square footage) reflects stores
open for the entire current and prior fiscal year. Comparable stores data
for fiscal 2003 does not include stores of The Elder-Beerman Stores Corp.

(8) Includes the addition of 69 stores pursuant to the acquisition of The
Elder-Beerman Stores Corp. during fiscal 2003.

13


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

RESULTS OF OPERATIONS

The Company is a traditional department store retailer with a 106-year
history of providing high quality merchandise to its customers in secondary
markets. On October 24, 2003, the Company acquired The Elder-Beerman Stores
Corp., nearly doubling its number of stores and adding 5.7 million square feet
of retail space. As a result of the acquisition, the Company operates 140
department stores and two furniture stores in sixteen states, from the Northeast
to the Midwest, under the Bon-Ton and Elder-Beerman names. The stores carry a
broad assortment of quality, brand-name and private label fashion apparel and
accessories for women, men and children, as well as distinctive cosmetics and
home furnishings. The Company's strategy is to profitably sell merchandise by
providing its customers with differentiated fashion merchandise at compelling
value in the secondary markets the Company serves.

The Company's revenues are generated through sales in existing stores and
through sales from new stores opened through expansion and acquisition. During
fiscal 2003, the Company's total sales increased 29.9% to $926.4 million,
including $229.9 million from the acquired Elder-Beerman stores. Comparable
store sales, which do not include Elder-Beerman stores, decreased 2.0% in fiscal
2003 as compared to fiscal 2002.

The retail industry is highly competitive and 2003 was no exception as
evidenced by comparable store sales decreases throughout the industry and, in
particular, among the Company's department store peer group. Like the Company,
numerous department store retailers experienced comparable store sales decreases
over the past three years as economic downturn and declining consumer confidence
have unfavorably impacted retail businesses. The entrance of new competitors in
its markets further challenged the Company. The Company anticipates these
competitive pressures and challenges will continue in the future. As a result,
the Company will continue its highly promotional posture and emphasis on
offering a wider range of value merchandise. Additionally, expansion of the
Company's private labels and growth of exclusive brands support its strategy of
product differentiation and provide opportunity for higher gross margin.

In light of continued economic uncertainty, the Company is focusing its
efforts on asset and overhead cost management to improve its financial position.
The Company is focused on improving its return on inventory investment. The
Company has been able to achieve reductions in inventory levels that have
resulted in a steadily improving turnover. Lower inventory levels enhance the
Company's ability to react to fashion trends and replenishment needs on a timely
basis. Additionally, through the continuing comprehensive review of store and
corporate operating expenses, the Company looks for meaningful ways to improve
its ratio of expenses to sales. Execution of these initiatives is necessary to
achieve earnings growth in light of the Company's comparable store sales
decreases.

In October 2003, the Company added sixty-seven department stores and two
furniture stores as a result of its acquisition of Elder-Beerman. The Company's
consolidated balance sheet and consolidated statements of operations for fiscal
2003 include Elder-Beerman operations for the period from October 24, 2003
through January 31, 2004. The Company believes that its fiscal 2003 results are
not indicative of expected operating results for 2004. Due to the timing of the
Elder-Beerman acquisition, the Company included Elder-Beerman's most profitable
quarter in the Company's consolidated results without having to recognize the
first three quarters of the year, which traditionally reflect a net loss.
Elder-Beerman operations reflect preliminary purchase accounting, which is
subject to future refinement based upon updated valuations of certain assets
acquired. See Note 2 to the Company's Consolidated Financial Statements for
disclosure of pro forma results of operations.

14


The Company's challenge in 2004 is the successful integration of the two
companies into one business unit and ensuring that the new company remains a
stable financial performer. The Company is implementing initiatives to
capitalize on the inherent economies of scale in merchandising and operations
that accompany a merger of this relative magnitude. Achieving these synergies
will be critical to the Company's ongoing success. Of equal importance is
expediting the Company's systems integration efforts; the majority of the
Company's capital expenditures in 2004 will be directed towards strategic
systems improvements. The Company incurred a charge of $2.4 million in fiscal
2003 for the write-off of duplicate information systems software, as a decision
was made to install the Elder-Beerman point-of-sale system in Bon-Ton stores in
2004. In the course of its integration efforts, another challenge facing the
Company will be maintaining its sales base and ensuring customer satisfaction.

As a result of the acquisition, the Company has increased its debt levels
and, accordingly, its exposure to interest rate fluctuations.

The Company opened one new store in the fourth quarter of 2003. In 2004,
the Company's capital projects will focus on information systems and its
existing store base. Although the Company does not anticipate opening any new
stores in 2004, it will continue to explore opportunities for new stores in 2005
and beyond, with the goal of capitalizing on its increased geographic presence.

The following table summarizes changes in selected operating indicators
of the Company, illustrating the relationship of various income and expense
items to net sales for each fiscal year presented:



Percent of Net Sales
Fiscal Year
---------------------
2003 2002 2001
- -----------------------------------------------------------------------------------

Net sales 100.0% 100.0% 100.0%
Other income, net 0.4 0.4 0.4
- -----------------------------------------------------------------------------------
100.4 100.4 100.4
- -----------------------------------------------------------------------------------
Costs and expenses:
Costs of merchandise sold 63.6 63.2 63.7
Selling, general and administrative 29.7 30.7 31.0
Depreciation and amortization 2.6 3.0 2.7
Unusual expense -- -- 0.1
- -----------------------------------------------------------------------------------
Income from operations 4.5 3.5 2.8
Interest expense, net 1.0 1.3 1.4
- -----------------------------------------------------------------------------------
Income before income taxes 3.6 2.2 1.4
Income tax provision 1.3 0.8 0.5
- -----------------------------------------------------------------------------------
Net income 2.2% 1.3% 0.9%
- -----------------------------------------------------------------------------------


FISCAL 2003 COMPARED TO FISCAL 2002

NET SALES: Net sales were $926.4 million for fiscal 2003, an increase of
$213.2 million, or 29.9%, compared to fiscal 2002. Net sales include $229.9
million from Elder-Beerman operations for the period from October 24, 2003
through January 31, 2004. Comparable store sales, which exclude the impact of
Elder-Beerman, decreased 2.0% in fiscal 2003. The decrease in the Company's
comparable store sales coincided with a general economic decline and
deteriorating consumer confidence. Merchandise departments recording comparable
store sales increases were

15


Shoes, Intimate Apparel and Accessories. The favorable results in these
departments were driven by fresh inventories, intensification of key vendors and
compelling values. Additionally, the customer responded favorably to
open-selling in the Company's Shoe departments. Based on the success of this
initiative, the Company will continue to roll-out open-selling in its Shoe
departments to additional stores in 2004. Merchandise departments reflecting the
sharpest comparable store sales declines were Women's Clothing (particularly
Dresses and Special Sizes), Men's Clothing (Sportswear), and Children's. These
merchandise departments have experienced overall sales declines in each of the
last three years. The Company is addressing this trend by focusing on increased
product differentiation and improved merchandise assortments in these areas.

Elder-Beerman sales were not included in comparable store sales. For
informational purposes only, Elder-Berman comparable store sales for the
fifty-two weeks ended January 31, 2004 decreased 2.5%. On a combined basis,
Bon-Ton and Elder-Beerman comparable store sales for fiscal 2003 decreased 2.2%.

OTHER INCOME, NET: Net other income, principally income from leased
departments, increased $0.9 million in fiscal 2003 over fiscal 2002 due to the
impact of Elder-Beerman operations, but remained at 0.4% of net sales.

COSTS AND EXPENSES: Gross margin dollars for fiscal 2003 increased $75.3
million, or 28.7% over fiscal 2002, primarily due to the impact of Elder-Beerman
operations. Gross margin as a percentage of net sales was 36.4% in fiscal 2003,
a decrease of 0.4 percentage point from 36.8% in fiscal 2002. The decrease in
gross margin rate reflects the inclusion of Elder-Beerman sales at lower gross
margin, offset in part by increased vendor support, reduced seasonal carry-over
merchandise and increased markup rate for comparable store sales.

Selling, general and administrative expenses for fiscal 2003 were $275.1
million, or 29.7% of net sales, compared to $219.0 million, or 30.7% of net
sales, in fiscal 2002. The increase in selling, general and administrative
expense was largely due to the additional $56.5 million from Elder-Beerman
operations, while the rate was positively impacted by the inclusion of
Elder-Beerman net sales. Increases in advertising expense, rent expense,
distribution expense, store pre-opening expense and financing fees were offset
by a decrease in store payroll, a gain on the sale of the Harrisburg
distribution center and reduced bad debt expense.

Depreciation and amortization in fiscal 2003 increased $2.9 million, to
$24.2 million in fiscal 2003 from $21.3 million in 2002. The increase
principally reflects the impact of Elder-Beerman depreciation and amortization
of $2.0 million, asset impairment losses on long-lived assets of certain stores
of $0.8 million, and a charge of $2.4 million for the write-off of duplicate
information systems software due to the acquisition of Elder-Beerman. In fiscal
2002, the Company recognized approximately $2.0 million of impairment losses on
the long-lived assets of certain stores.

INCOME FROM OPERATIONS: Income from operations in fiscal 2003 was $42.0
million, or 4.5% of net sales, compared to $24.8 million, or 3.5% of net sales,
in fiscal 2002. The increase in income from operations is principally
attributable to the timing of the Elder-Beerman acquisition, which resulted in
the inclusion of its most profitable quarter.

INTEREST EXPENSE, NET: Net interest expense in fiscal 2003 decreased
$0.4 million to $9.0 million, or 1.0% of net sales, from $9.4 million, or 1.3%
of net sales, in fiscal 2002. The decrease in net interest expense was primarily
due to fair market value adjustments on interest rate swap agreements. Interest
expense in fiscal 2003 and 2002 included a reduction of interest expense of $1.7
million and an increase in interest expense of $1.4 million, respectively,
related to fair market value adjustments on interest rate swaps. This decrease
in interest expense was largely offset by increased interest expense and
financing fees expense on borrowings incurred to finance the Elder-Beerman
acquisition. Future interest expense will be impacted by the additional debt

16


incurred to finance the acquisition of Elder-Beerman. See Note 7 and 8 to the
Consolidated Financial Statements.

INCOME TAXES: The effective tax rate remained constant at 37.5% in
fiscal 2003 and fiscal 2002.

NET INCOME: Net income in fiscal 2003 was $20.6 million, or 2.2% of net
sales, compared to $9.6 million, or 1.3% of net sales, in fiscal 2002.

FISCAL 2002 COMPARED TO FISCAL 2001

NET SALES: Net sales were $713.2 million for fiscal 2002, a decrease of
$8.5 million relative to fiscal 2001. Total and comparable store sales for
fiscal 2002 decreased 1.2% from fiscal 2001. Merchandise departments recording
sales increases were Accessories and Women's Clothing (Coats and Petites).
Merchandise departments reflecting the sharpest sales declines were Women's
Clothing (Dresses), Children's, Men's Clothing and Intimate Apparel.

OTHER INCOME, NET: Net other income, principally income from leased
departments, remained constant at 0.4% of net sales for fiscal 2002 and fiscal
2001.

COSTS AND EXPENSES: Gross margin dollars for fiscal 2002 increased $0.4
million, or 0.1% over fiscal 2001, due to an increased margin percentage
partially offset by declining sales volume. Gross margin as a percentage of net
sales was 36.8% in fiscal 2002, an increase of 0.5 percentage point from 36.3%
in fiscal 2001. Gross margin percentage improvement over fiscal 2001 reflects
increased markup on purchases in fiscal 2002 and adjustments established for
seasonal carryover merchandise in fiscal 2001.

Selling, general and administrative expenses for fiscal 2002 were $219.0
million, or 30.7% of net sales, compared to $223.6 million, or 31.0% of net
sales, in fiscal 2001. Fiscal 2002 store expense decreased $1.0 million versus
fiscal 2001, primarily due to reduced advertising expense, but reflected an
expense rate increase of 0.1 percentage point due to reduced 2002 net sales.
Fiscal 2002 corporate expense decreased $3.6 million versus fiscal
2001 -- driving an overall selling, general and administrative expense rate
decrease of 0.3 percentage point. The decrease in corporate expense principally
reflects an increase in securitization income of $3.2 million from the Company's
proprietary credit card program and reduced equipment rental costs. The
increased securitization income in fiscal 2002 relative to fiscal 2001 was
principally a reflection of increased sales of accounts receivable, resulting in
a $0.3 million increase in finance charge income, and a $2.6 million reduction
in interest costs.

Depreciation and amortization increased to 3.0% of net sales in fiscal
2002 from 2.7% in fiscal 2001 partially as a result of a lower sales base and
capital expenditures in the amount of $14.8 million and $15.6 million in fiscal
2002 and 2001, respectively. Additionally, in fiscal 2002 the Company recognized
approximately $2.0 million of impairment losses on the long-lived assets of
certain stores. In fiscal 2001, the Company recorded accelerated depreciation of
$1.4 million for a store that was closed in January 2003.

Unusual expense in fiscal 2001 of $0.9 million, or 0.1% of net sales, was
incurred in the third quarter relating to a workforce reduction and the
realignment and elimination of certain senior management positions. See Note 17
to the Consolidated Financial Statements.

INCOME FROM OPERATIONS: Income from operations in fiscal 2002 was $24.8
million, or 3.5% of net sales, compared to $20.3 million, or 2.8% of net sales,
in fiscal 2001.

INTEREST EXPENSE, NET: Net interest expense in fiscal 2002 decreased
$0.8 million to $9.4 million, or 1.3% of net sales, from $10.3 million, or 1.4%
of net sales, in fiscal 2001. The decrease in interest expense was attributable
to decreased average borrowing levels and lower interest rates, partially offset
by increased interest expense pursuant to cash flow hedge ineffectiveness.
Interest expense includes cash flow hedge ineffectiveness, relating to interest
rate swaps, of
17


$1.4 million and $0.5 million in fiscal 2002 and 2001, respectively,
representing non-cash mark-to-market charges pursuant to Statement of Financial
Accounting Standards No. 133. See Note 7 to the Consolidated Financial
Statements.

INCOME TAXES: The effective tax rate decreased 0.5 percentage point to
37.5% in fiscal 2002 from 38.0% in fiscal 2001.

NET INCOME: Net income in fiscal 2002 was $9.6 million, or 1.3% of net
sales, compared to $6.2 million, or 0.9% of net sales, in fiscal 2001. As
discussed above, the increased gross profit rate, decreased selling, general and
administrative expenses and decreased interest expense more than offset the
impact of decreased sales -- thus driving the $3.4 million net income increase
over fiscal 2001.

LIQUIDITY AND CAPITAL RESOURCES

The following table summarizes material measures of the Company's
liquidity and capital resources:



January 31, February 1, February 2,
(Dollars in millions) 2004 2003 2002
- --------------------------------------------------------------------------------------------

Working capital $ 222.0 $ 129.1 $ 117.2
Current ratio 2.21:1 2.30:1 2.09:1
Debt to total capitalization (debt plus equity) 0.42:1 0.23:1 0.25:1
Unused availability under lines of credit $ 50.7 $ 43.1 $ 52.9


The Company's primary sources of working capital are cash flows from
operations, borrowings under its revolving credit facility and proceeds from its
accounts receivable facility. The Company had working capital of $222.0 million,
$129.1 million and $117.2 million at the end of fiscal 2003, 2002 and 2001,
respectively. The Company's business follows a seasonal pattern and working
capital fluctuates with seasonal variations, reaching its highest level in
October or November. The increase in working capital at the end of fiscal 2003
as compared to the end of fiscal 2002 was principally due to the acquisition of
Elder-Beerman working capital, which was funded with long-term debt. Debt to
total capitalization ratio increased in fiscal 2003 over fiscal 2002 due to the
additional long-term debt assumed to fund the Elder-Beerman acquisition in
October 2003.

Net cash provided by operating activities amounted to $155.2 million in
fiscal 2003, $28.4 million in fiscal 2002 and $39.6 million in fiscal 2001. The
$126.8 million increase in cash provided by operating activities in fiscal 2003
relative to fiscal 2002 was primarily due to sales of the acquired Elder-Beerman
inventory, increased net income and the sale of $96.5 million of Elder-Beerman
accounts receivable in January 2004, partially offset by a reduction of $13.0
million in Bon-Ton accounts receivable sold during fiscal 2003.

Net cash used in investing activities amounted to $115.9 million, $14.8
million, and $15.5 million in fiscal 2003, 2002 and 2001, respectively. The net
cash outflow in fiscal 2003 increased from fiscal 2002 in the amount of $101.1
million, primarily related to the Elder-Beerman acquisition and the opening of a
new store in Latham, New York. Capital expenditures amounted to $19.5 million in
fiscal 2003.

Net cash used in financing activities was $36.3 million, $6.6 million,
and $28.3 million in fiscal 2003, 2002 and 2001, respectively. The net cash
outflow in fiscal 2003 was principally attributable to the conversion of $96.5
million of Elder-Beerman's previously existing on-balance sheet accounts
receivable facility to the Company's new off-balance sheet accounts receivable
facility and increased payments on the revolving credit facility due to
incremental fourth quarter sales related to acquired Elder-Beerman inventory,
partially offset by additional funds provided by the issuance of common stock
and borrowings required to finance the acquisition of Elder-Beerman.

18


In October 2003, the Company amended and restated its revolving credit
facility agreement. The amendment increased the line from $150.0 million to
$300.0 million and added a term loan in the amount of $25.0 million. The
amendment modified the formula for determining borrowing availability based on
inventory, fixed assets and real estate. The interest rate, based on LIBOR or an
index rate plus an applicable margin, and fee charges are determined by a
formula based upon the Company's borrowing availability. The agreement contains
restrictions against the incurrence of additional indebtedness, pledging or sale
of assets, payment of dividends and other similar restrictions. Financial
covenants contained in the amended agreement include a limitation on capital
expenditures, minimum borrowing availability and fixed charge coverage ratio.
Borrowings at January 31, 2004 were $152.0 million, inclusive of the $25.0
million term loan. See Note 6 to the Consolidated Financial Statements for
interest rates, terms and principal balances outstanding.

To consummate the acquisition of Elder-Beerman in October 2003, the
Company amended and restated its $150.0 million off-balance sheet accounts
receivable facility. The amendment modified certain terms, interest and fee
calculation elements and extended the agreement expiration date from January
2004 to October 2004. Simultaneously, the Company amended Elder-Beerman's
accounts receivable facility, decreasing the line of credit from $135.0 million
to $100.0 million, modifying certain terms and altering the expiration date from
July 2005 to July 2004.

In January 2004, the Company entered into a new off-balance sheet
accounts receivable facility which replaced the two existing agreements referred
to in the preceding paragraph. The new agreement is with the same financial
institutions, has a funding limit of $250.0 million and expires October 2004.
The agreement has substantially the same terms for interest and fee calculations
as the previous Bon-Ton accounts receivable facility. Availability under the
off-balance sheet accounts receivable facility is calculated based on the amount
and performance of the Company's proprietary credit card portfolio. At January
31, 2004, accounts receivable in the amount of $228.5 million were sold under
the accounts receivable facility.

The Company is exposed to market risk associated with changes in interest
rates. To provide some protection against potential rate increases associated
with its variable-rate facilities, the Company has entered into a derivative
financial transaction in the form of an interest rate swap. The interest rate
swap is used to hedge the underlying variable-rate facilities.

On February 7, 2002, the Company announced a stock repurchase program
authorizing the purchase of up to $2.5 million of the Company's Common Stock
from time to time. During fiscal 2003, the Company purchased 60,800 Common Stock
shares at a cost of $0.3 million. During fiscal 2002, the Company purchased
277,000 Common Stock shares at a cost of $1.1 million. Treasury stock is
accounted for by the cost method.

The Company declared quarterly cash dividends, each at $0.025 per share
on Class A Common Stock and Common Stock, payable July 15, 2003, October 15,
2003 and January 15, 2004. Cash dividends paid in fiscal 2003 totaled $1.2
million. The Company declared a quarterly cash dividend of $0.025 per share,
payable April 15, 2004 to shareholders of record as of April 1, 2004. The
Company's board of directors will consider dividends in subsequent periods as it
deems appropriate.

The Company currently anticipates its capital expenditures for fiscal
2004 will be approximately $32.0 million. Of this amount, approximately $18.2
million is budgeted for the integration of the point-of-sale system in Bon-Ton
stores and information system enhancements. The remainder will be directed to
remodeling some of the Company's existing stores and general operations. No new
stores are currently planned for fiscal 2004.

Aside from planned capital expenditures, the Company's primary cash
requirements will be to service debt and finance working capital increases
during peak selling seasons. The Company

19


anticipates that its cash balances and cash flows from operations, supplemented
by borrowings under the revolving credit facility and proceeds from the accounts
receivable facility, will be sufficient to satisfy its operating cash
requirements for at least the next twelve months.

The accounts receivable facility and revolving credit facility agreements
expire in October 2004 and October 2007, respectively. The Company anticipates
that it will be able to renew or replace these agreements with agreements of
substantially comparable terms. Failure to renew or replace these agreements on
substantially comparable terms would have a material adverse effect on the
Company's financial condition.

Cash flows from operations are impacted by consumer confidence, weather
conditions in the geographic markets served by the Company, the economic climate
and competitive conditions existing in the retail industry. A downturn in any
single factor or a combination of factors could have a material adverse impact
upon the Company's ability to generate sufficient cash flows to operate its
business.

The Company has not identified any probable circumstances that would
likely impair its ability to meet its cash requirements or trigger a default or
acceleration of payment of the Company's debt.

CONTRACTUAL OBLIGATIONS AND COMMITMENTS

The following tables reflect the Company's contractual obligations and
commitments:

CONTRACTUAL OBLIGATIONS



Payment due by period
----------------------------------------------------------------
(Dollars in thousands) Total Within 1 Year 2-3 Years 4-5 Years After 5 Years
- --------------------------------------------------------------------------------------------

Debt $171,816 $ 1,113 $ 1,846 $154,261 $ 14,596
Capital leases 3,110 1,988 1,092 30 --
Operating leases 401,104 46,805 84,536 67,718 202,045
- --------------------------------------------------------------------------------------------
Totals $576,030 $49,906 $87,474 $222,009 $216,641
- --------------------------------------------------------------------------------------------


Debt within the "4-5 Years" category includes $152.0 million of amounts
currently outstanding under the revolving credit agreement, which expires in
2007.

COMMITMENTS



Amount of expiration per period
---------------------------------------------------------------
(Dollars in thousands) Total Within 1 Year 2-3 Years 4-5 Years After 5 Years
- --------------------------------------------------------------------------------------------

Import merchandise letters
of credit $ 8,871 $ 8,871 $ -- $ -- $ --
Standby letters of credit 5,256 5,256 -- -- --
Surety bonds 1,900 1,900 -- -- --
- --------------------------------------------------------------------------------------------
Totals $16,027 $16,027 $ -- $ -- $ --
- --------------------------------------------------------------------------------------------


Standby letters of credit are primarily issued as collateral for
obligations related to general liability and workers' compensation insurance and
private brand merchandise purchase agreements. Surety bonds are primarily for
previously incurred and expensed obligations related to workers' compensation.

20


In the ordinary course of business, the Company enters into arrangements
with vendors to purchase merchandise up to twelve months in advance of expected
delivery. These purchase orders do not contain any significant termination
payments or other penalties if cancelled.

OFF-BALANCE SHEET ARRANGEMENTS

The Company engages in securitization activities involving the Company's
proprietary credit card portfolio as a source of funding. Off-balance sheet
proprietary credit card securitizations provide a significant portion of the
Company's funding and are one of its primary sources of liquidity. At January
31, 2004, off-balance sheet securitized receivables represented 57% of the
Company's funding. Gains and losses from securitizations are recognized in the
Consolidated Statements of Income when the Company relinquishes control of the
transferred financial assets in accordance with Statement of Financial
Accounting Standards ("SFAS") No. 140, "Accounting for Transfers and Servicing
of Financial Assets and Extinguishments of Liabilities -- a Replacement of FASB
Statement No. 125" ("SFAS No. 140"), and other related pronouncements. The gain
or loss on the sale of financial assets depends in part on the previous carrying
amount of the assets involved in the transfer, allocated between the assets sold
and the retained interests based upon their respective fair values at the date
of sale. Based on the term of the securitization agreement (less than one year)
and the fact that the credit card receivables that comprise the retained
interests are short-term in nature, the Company has classified its retained
interests as a current asset.

The Company sells undivided percentage ownership interests in certain of
its credit card accounts receivable to unrelated third-parties under a $250.0
million accounts receivable securitization facility, which is described in
further detail below and in Note 9 to the Consolidated Financial Statements. The
unrelated third-parties, referred to as the conduit, have purchased a $228.5
million interest in the accounts receivable under this facility at January 31,
2004. The Company is responsible for servicing these accounts, retains a
servicing fee and bears the risk of non-collection (limited to its retained
interests in the accounts receivable). Associated off-balance-sheet assets and
related debt were $228.5 million at January 31, 2004 and $145.0 million at
February 1, 2003. This increase is due to the acquisition and subsequent sale of
Elder-Beerman's accounts receivable. Upon the facility's termination, the
conduit would be entitled to all cash collections on the accounts receivable
until its investment ($228.5 million at January 31, 2004) and accrued discounts
are repaid. Accordingly, upon termination of the facility, the assets of the
facility would not be available to the Company until all amounts due to the
conduit have been paid in full.

Based upon the terms of the accounts receivable facility, the accounts
receivable transactions qualify for "sale treatment" under generally accepted
accounting principles. This treatment requires the Company to account for
transactions with the conduit as a sale of accounts receivable instead of
reflecting the conduit's net investment as debt with a pledge of accounts
receivable as collateral. Absent this "sale treatment," the Company's balance
sheet would reflect additional accounts receivable and debt, which could be a
factor in the Company's ability to raise capital; however, results of operations
would not be significantly impacted. See Note 9 to the Consolidated Financial
Statements.

CRITICAL ACCOUNTING POLICIES

The Company's discussion and analysis of financial condition and results
of operations are based upon the Consolidated Financial Statements, which have
been prepared in accordance with generally accepted accounting principles.
Preparation of these financial statements requires the Company to make estimates
and judgments that affect reported amounts of assets and liabilities, revenues
and expenses, and related disclosure of contingent assets and liabilities at the
date of its financial statements. On an ongoing basis, the Company evaluates its
estimates, including those related to merchandise returns, bad debts,
inventories, intangible assets, income taxes, financings,
21


and contingencies and litigation. The Company bases its estimates on historical
experience and on various other assumptions that are believed to be reasonable
under the circumstances, the results of which form the basis for making
judgments about the carrying values of assets and liabilities that are not
readily apparent from other sources. Actual results may differ from these
estimates under different assumptions or conditions.

Critical accounting policies are defined as those that are reflective of
significant judgments and uncertainties, and could potentially lead to
materially different results under different assumptions and conditions. The
Company believes its critical accounting policies are described below. For a
discussion of the application of these and other accounting policies, see Notes
to Consolidated Financial Statements.

ALLOWANCE FOR DOUBTFUL ACCOUNTS

The Company performs ongoing credit evaluations of its customers and
adjusts credit limits based upon payment history and the customer's current
credit-worthiness. The Company continually monitors collections and payments
from customers and maintains an allowance for estimated credit losses based upon
its historical experience, how delinquent accounts ultimately charge-off, aging
of accounts and any specific customer collection issues identified (e.g.,
bankruptcy). While such credit losses have historically been within expectations
and provisions established, the Company cannot guarantee that it will continue
to experience the same credit loss rates as in the past. If circumstances change
(e.g., higher than expected defaults or bankruptcies), the Company's estimates
of the recoverability of amounts due the Company could be materially reduced.
The allowance for doubtful accounts and sales returns was $6.3 million and $3.5
million as of January 31, 2004 and February 1, 2003, respectively.

INVENTORY VALUATION

As discussed in Note 1 to the Consolidated Financial Statements,
inventories are stated at the lower of cost or market with cost determined using
the retail last-in, first-out ("LIFO") method. Under the retail inventory
method, the valuation of inventories at cost and resulting gross margin is
derived by applying a calculated cost-to-retail ratio to the retail value of
inventories. The retail inventory method is an averaging method that has been
widely used in the retail industry. Use of the retail inventory method will
result in valuing inventories at the lower of cost or market if markdowns are
taken timely as a reduction of the retail value of inventories.

Inherent in the retail inventory method calculation are certain
significant management judgments and estimates including, among others,
merchandise markups, markdowns and shrinkage, which significantly impact both
the ending inventory valuation at cost and resulting gross margin. These
significant estimates, coupled with the fact that the retail inventory method is
an averaging process, can, under certain circumstances, result in individual
inventory components with cost above related net realizable value. Factors that
can lead to this result include applying the retail inventory method to a group
of products that is not fairly uniform in terms of its cost, selling price
relationship and turnover; or applying the retail inventory method to
transactions over a period of time that includes different rates of gross
profit, such as those relating to seasonal merchandise. In addition, failure to
take timely markdowns can result in an overstatement of cost under the lower of
cost or market principle. Management believes that the Company's retail
inventory method provides an inventory valuation that approximates cost and
results in carrying inventory in the aggregate at the lower of cost or market.

The Company regularly reviews inventory quantities on hand and records an
adjustment for excess or old inventory based primarily on an estimated forecast
of merchandise demand for the selling season. Demand for merchandise can
fluctuate greatly. A significant increase in the demand for merchandise could
result in a short-term increase in the cost of inventory purchases while a
significant decrease in demand could result in an increase in the amount of
excess

22


inventory quantities on-hand. Additionally, estimates of future merchandise
demand may prove to be inaccurate, in which case the Company may have
understated or overstated the adjustment required for excess or old inventory.
If the Company's inventory is determined to be overvalued in the future, the
Company would be required to recognize such costs in the costs of goods sold and
reduce operating income at the time of such determination. Likewise, if
inventory is later determined to be undervalued, the Company may have overstated
the costs of goods sold in previous periods and would be required to recognize
additional operating income when such inventory is sold. Therefore, although
every effort is made to ensure the accuracy of forecasts of future merchandise
demand, any significant unanticipated changes in demand or the economy in the
Company's markets could have a significant impact on the value of the Company's
inventory and reported operating results.

As is currently the case with many companies in the retail industry, the
Company's LIFO calculations have yielded inventory increases in recent years due
to deflation reflected in price indices used. This is the result of the LIFO
method whereby merchandise sold is valued at the cost of more recent inventory
purchases (which the deflationary indices indicate to be lower), resulting in
the general inventory on-hand being carried at the older, higher costs. Given
these higher values and the promotional retail environment, the Company reduced
the carrying value of its LIFO inventories to a net realizable value (NRV).
These reductions totaled $16.1 million at January 31, 2004. Inherent in these
NRV assessments are significant management judgments and estimates regarding
future merchandise selling costs and pricing. Should these estimates prove to be
inaccurate, the Company may have overstated or understated its inventory
carrying value. In such cases, operating income would ultimately be impacted.

VENDOR ALLOWANCES

As is standard industry practice, the Company receives allowances from
merchandise vendors as reimbursement for charges incurred on marked-down
merchandise. Vendor allowances are generally credited to costs of goods sold,
provided the allowance is: (1) collectable, (2) for merchandise either
permanently marked down or sold, (3) not predicated on a future purchase, (4)
not predicated on a future increase in the purchase price from the vendor, and
(5) authorized by internal management. If the aforementioned criteria are not
met, the Company reflects the allowances as an adjustment to the cost of
merchandise capitalized in inventory.

Additionally, the Company receives allowances from vendors in connection
with cooperative advertising programs. The Company reviews advertising
allowances received from each vendor to ensure reimbursements are for specific,
incremental and identifiable advertising costs incurred by the Company to sell
the vendor's products. If a vendor reimbursement exceeds the costs incurred by
the Company, the excess reimbursement is recorded as a reduction of cost
purchases from the vendor and reflected as a reduction of costs of merchandise
sold when the related merchandise is sold. All other amounts are recognized by
the Company as a reduction of the related advertising costs that have been
incurred and reflected in selling, general and administrative expenses.

INCOME TAXES

Significant management judgment is required in determining the provision
for income taxes, deferred tax assets and liabilities, and the valuation
allowance recorded against net deferred tax assets. The process involves the
Company summarizing temporary differences resulting from differing treatment of
items (e.g., allowance for doubtful accounts) for tax and accounting purposes.
These differences result in deferred tax assets and liabilities, which are
included within the consolidated balance sheet. The Company must then assess the
likelihood that deferred tax assets will be recovered from future taxable income
or tax carry-back availability and, to the extent the Company believes recovery
is not likely, a valuation allowance must be established. To the extent

23


the Company establishes a valuation allowance in a period, an expense must be
recorded within the tax provision in the statement of operations.

Pursuant to the acquisition of Elder-Beerman, the Company acquired
federal and state net operating loss carry-forwards of approximately $77.8
million and $153.2 million, respectively, which are available to offset future
federal and state taxable income -- subject to certain limitations imposed by
Section 382 of the Internal Revenue Code ("Section 382"). These net operating
losses will expire at various dates beginning in fiscal 2009 through fiscal
2022. In addition, pursuant to the acquisition of Elder-Beerman, the Company
acquired alternative minimum tax credits and general business credits in the
amount of $2.1 million and $0.6 million, respectively. Both credits are also
subject to the limitations imposed by Section 382. The alternative minimum tax
credits are available indefinitely, and the general business credits expire
beginning in fiscal 2007 through fiscal 2008.

Net deferred tax assets were $33.1 million and $7.2 million as of January
31, 2004 and February 1, 2003, respectively. Pursuant to the acquisition of
Elder-Beerman, the Company recorded $83.2 million of net deferred tax assets.
The Company's ability to utilize these assets will be limited by Section 382. As
part of preliminary purchase accounting, a valuation allowance of $46.7 million
was established against these deferred tax assets. As of January 31, 2004, $12.5
million and $34.2 million of this valuation allowance has been classified as
current and long-term, respectively, pursuant to requirements of SFAS No. 109,
"Accounting for Income Taxes." No valuation allowance was established at
February 1, 2003. In assessing the realizability of the deferred tax assets, the
Company considered whether it is more-likely-than-not that the deferred taxes
assets, or a portion thereof, will not be realized. The Company considered the
scheduled reversal of deferred tax liabilities, projected future taxable income,
tax planning strategies, and the limitations of Section 382 in making this
assessment. As a result, the Company concluded during fiscal 2003 that a
valuation allowance against a portion of the net deferred tax assets was
appropriate. If actual results differ from these estimates or these estimates
are adjusted in future periods, the Company may need to adjust its valuation
allowance, which could materially impact its financial position and results of
operations.

Legislative changes currently proposed by certain states in which the
Company operates could have a materially adverse impact on future operating
results of the Company. These legislative changes principally involve state
income tax laws.

LONG-LIVED ASSETS

Property, fixtures and equipment are recorded at cost and are depreciated
on a straight-line basis over the estimated useful lives of such assets. Changes
in the Company's business model or capital strategy can result in the actual
useful lives differing from the Company's estimates. In cases where the Company
determines that the useful life of property, fixtures and equipment should be
shortened, the Company depreciates the net book value in excess of the salvage
value over its revised remaining useful life, thereby increasing depreciation
expense. Factors such as changes in the planned use of fixtures or leasehold
improvements could also result in shortened useful lives. Net property, fixtures
and equipment amounted to $160.9 million and $136.2 million as of January 31,
2004 and February 1, 2003, respectively.

The Company assesses, on a store-by-store basis, the impairment of
identifiable long-lived assets -- primarily property, fixtures and
equipment -- whenever events or changes in circumstances indicate that the
carrying value may not be recoverable. Factors that could trigger an impairment
review include the following:

- Significant under-performance of stores relative to historical or
projected future operating results,

24


- Significant changes in the manner of the Company's use of assets or
overall business strategy, and

- Significant negative industry or economic trends for a sustained
period.

The Company records impairment losses on long-lived assets used in
operations when events and circumstances indicate that the assets might be
impaired and the undiscounted cash flows estimated to be generated by those
assets are less than the carrying amount of those items. Cash flow estimates are
based on historical results adjusted to reflect the Company's best estimate of
future market and operating conditions. The net carrying value of assets not
recoverable is reduced to fair value. Estimates of fair value represent the
Company's best estimate based on industry trends and reference to market rates
and transactions. Should cash flow estimates differ significantly from actual
results, an impairment could arise and materially impact the Company's financial
position and results of operations. Given the seasonality of operations,
impairment is not conclusive, in many cases, until after the holiday period in
the fourth quarter is concluded.

Newly opened stores may take time to generate positive operating and cash
flow results. Factors such as store type, store location, current marketplace
awareness of the Company's private label brands, local customer demographic data
and current fashion trends are all considered in determining the time-frame
required for a store to achieve positive financial results. If economic
conditions prove to be substantially different from the Company's expectations,
the carrying value of new stores may ultimately become impaired.

In fiscal 2003 and 2002, the Company evaluated the recoverability of its
long-lived assets. As a result, impairment losses of $0.8 million and $2.0
million were recorded in depreciation and amortization expense in fiscal 2003
and 2002, respectively.

Additionally, the Company has identified assets in various markets that
have under-performed relative to the Company average. The Company has taken
steps to address these issues and currently forecasts no impairment charge.
Should the Company's improvement efforts prove unsuccessful or economic
conditions change, the carrying value of these assets may ultimately become
impaired.

The Company is in the process of refining its preliminary purchase
accounting for long-lived assets acquired in the acquisition of Elder-Beerman.
The Company is in the process of obtaining updated fair valuations for certain
assets acquired.

In fiscal 2003, a charge of $2.4 million was recorded in depreciation and
amortization expense for the write-off of duplicate information systems software
due to the acquisition of Elder-Beerman. This charge arose due to a decision to
use Elder-Beerman's point-of-sale system in all of the Company's stores.

GOODWILL AND INTANGIBLE ASSETS

Goodwill was $3.0 million as of January 31, 2004 and February 1, 2003.

Intangible assets are comprised of lease interests that relate to
below-market-rate leases purchased in store acquisitions completed in fiscal
years 1992 through 1999, which were adjusted to reflect fair market value. These
leases had average lives of twenty-five years. Net intangible assets amounted to
$6.2 million and $6.5 million as of January 31, 2004 and February 1, 2003,
respectively.

As a result of the Company's adoption of Statement of Financial
Accounting Standards No. 142, "Goodwill and Other Intangible Assets" ("SFAS No.
142"), the Company now reviews goodwill and other intangible assets that have
indefinite lives for impairment at least annually or when events or changes in
circumstances indicate the carrying value of these assets might exceed their
current fair values. The Company determines fair value using discounted cash
flow analysis, which requires certain assumptions and estimates regarding
industry economic factors and future
25


profitability of acquired businesses. It is the Company's policy to conduct
impairment testing based on its most current business plans, which reflect
anticipated changes in the economy and the industry. If actual results prove
inconsistent with Company assumptions and judgments, the Company could be
exposed to a material impairment charge.

SECURITIZATIONS

A significant portion of the Company's funding is through
off-balance-sheet credit card securitizations via sales of certain accounts
receivable through an accounts receivable facility ("the facility"). The sale of
receivables is to The Bon-Ton Receivables Partnership, LP ("BTRLP"), a special
purpose entity as defined by SFAS No. 140. BTRLP is a wholly owned subsidiary of
the Company. BTRLP may sell accounts receivable with a purchase price up to
$250.0 million through the facility to a conduit on a revolving basis.

The Company sells accounts receivable through securitizations with
servicing retained. When the Company securitizes, it surrenders control over the
transferred assets and accounts for the transaction as a sale to the extent that
consideration other than beneficial interests in the transferred assets is
received in exchange. The Company allocates the previous carrying amount of the
securitized receivables between the assets sold and retained interests, based on
their relative estimated fair values at the date of sale. Securitization income
is recognized at the time of the sale, and is equal to the excess of the fair
value of the assets obtained (principally cash) over the allocated cost of the
assets sold and transaction costs. During the revolving period of each accounts
receivable securitization, securitization income is recorded representing
estimated gains on the sale of new receivables to the conduit on a continuous
basis to replenish the investors' interest in securitized receivables that have
been repaid by the credit card account holders. Fair value estimates used in the
recognition of securitization income require certain assumptions of payment,
default, servicing costs (direct and indirect) and interest rates. To the extent
actual results differ from those estimates, the impact is recognized as a
component of securitization income.

The Company estimates the fair value of retained interests in
securitizations based on a discounted cash flow analysis. The cash flows of the
retained interest-only strip are estimated as the excess of the weighted average
finance charge yield on each pool of receivables sold over the sum of the
interest rate paid to the note holder, the servicing fee and an estimate of
future credit losses over the life of the receivables. Cash flows are discounted
from the date the cash is expected to become available to the Company. These
cash flows are projected over the life of the receivables using payment,
default, and interest rate assumptions that the Company believes would be used
by market participants for similar financial instruments subject to prepayment,
credit and interest rate risk. The cash flows are discounted using an interest
rate that the Company believes a purchaser unrelated to the seller of the
financial instrument would demand. As all estimates used are influenced by
factors outside the Company's control, there is uncertainty inherent in these
estimates, making it reasonably possible that they could change in the near
term. Any adverse change in the Company's assumptions could materially impact
securitization income.

The Company recognized securitization income of $8.0 million, $8.9
million and $5.6 million for fiscal year 2003, 2002, and 2001, respectively. The
decrease in income in fiscal 2003 relative to fiscal 2002 was principally due to
decreased sales of accounts receivable through the facility, resulting in a $1.9
million reduction of finance charge income, partially offset by a $1.0 million
reduction in interest costs. The increased securitization income in fiscal 2002
relative to fiscal 2001 was principally a reflection of increased sales of
accounts receivable, resulting in a $0.3 million increase in finance charge
income, and a $2.6 million reduction in interests costs.

26


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

MARKET RISK AND FINANCIAL INSTRUMENTS

The Company is exposed to market risk associated with changes in interest
rates. Based on the variable-rate facilities outstanding at January 31, 2004, a
100 basis-point increase in interest rates would result in an approximate $1.5
million charge to interest expense. To provide some protection against potential
rate increases associated with its variable-rate facilities, the Company entered
into a derivative financial transaction in the form of an interest rate swap.
The interest rate swap is used to hedge the underlying variable-rate facilities.
The swap is a qualifying hedge and the interest rate differential is reflected
as an adjustment to interest expense over the life of the swap. The Company
currently holds a "variable-to-fixed" rate swap with a notional amount of $30.0
million with one financial institution. The notional amount does not represent
amounts exchanged by the parties, but it is used as the basis to calculate
amounts due and to be received under the rate swap. During fiscal 2003 and 2002,
the Company did not enter into or hold derivative financial instruments for
trading purposes.

The following table provides information about the Company's derivative
financial instruments and other financial instruments that are sensitive to
changes in interest rates, including debt obligations and interest rate swaps.
For debt obligations, the table presents principal cash flows and related
weighted average interest rates by expected maturity dates as of January 31,
2004. For interest rate swaps, the table presents notional amounts and weighted
average pay and receive interest rates by expected maturity date. For additional
discussion of the Company's interest rate swaps, see Note 7 to the Consolidated
Financial Statements.



Expected Maturity Date By Fiscal Year
------------------------------------------------------
(Dollars in There- Fair
thousands) 2004 2005 2006 2007 2008 after Total Value
- -----------------------------------------------------------------------------------------------------------

Debt:
Fixed-rate debt $1,113 $ 876 $ 970 $ 1,073 $1,188 $14,596 $ 19,816 $ 22,769
Average fixed rate 10.71% 9.62% 9.62% 9.62% 9.62% 9.30% 9.45%
Variable-rate debt -- -- -- $152,000 -- -- $152,000 $152,000
Average variable rate -- -- -- 3.89% -- -- 3.89%
Interest Rate Derivatives:
Interest rate swap
Variable-to-fixed -- -- $30,000 -- -- -- $ 30,000 $ (1,991)
Average pay rate -- -- 5.43% -- -- -- 5.43%
Average receive rate -- -- 1.36% -- -- -- 1.36%


SEASONALITY AND INFLATION

The Company's business, like that of most retailers, is subject to
seasonal fluctuations, with the major portion of sales and income realized
during the second half of each fiscal year, which includes the back-to-school
and holiday seasons. See Note 16 of Notes to Consolidated Financial Statements
for the Company's quarterly results for fiscal 2003 and 2002. Due to the fixed
nature of certain costs, selling, general and administrative expenses are
typically higher as a percentage of net sales during the first half of each
fiscal year.

Because of the seasonality of the Company's business, results for any
quarter are not necessarily indicative of results that may be achieved for a
full fiscal year. In addition, quarterly operating results are impacted by the
timing and amount of revenues and costs associated with the opening of new
stores and the closing and remodeling of existing stores.

27


The Company does not believe inflation had a material effect on operating
results during the past three years. However, there can be no assurance that the
Company's business will not be affected by inflationary adjustments in the
future.

ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Information called for by this item is set forth in the Company's
Consolidated Financial Statements and supplementary data contained in this
report and is incorporated herein by this reference. See index at page F-1.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

None.

ITEM 9A. CONTROLS AND PROCEDURES

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

The Company's management, including the Company's Chief Executive Officer
and Chief Financial Officer, evaluated the effectiveness of the Company's
disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e)
of the Securities Exchange Act of 1934) as of the end of the period covered by
this report and, based on this evaluation, concluded that the Company's
disclosure controls and procedures, which have been designed to ensure that
information required to be disclosed by the Company in the reports it files or
submits under the Exchange Act is recorded, processed, summarized and reported
within the time periods specified in the rules and forms of the Securities and
Exchange Commission, are effective.

CHANGES IN INTERNAL CONTROLS OVER FINANCIAL REPORTING

Other than as described below, there has been no change in the Company's
internal control over financial reporting during the Company's most recent
fiscal quarter that has materially affected, or is reasonable likely to
materially affect, the Company's internal control over financial reporting.

The Company is currently in the process of integrating the operations of
Elder-Beerman. As part of the integration, the Company is changing the
functional areas or locations responsible for certain transaction processing and
certain processes over financial data collection, consolidation and reporting.
As a result, the Company is changing the design and operation of certain
elements of its internal control over financial reporting. The Company believes
it is taking the necessary steps to monitor and maintain appropriate internal
control over financial reporting during this period of change.

28


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

As part of our system of corporate governance, our Board of Directors has
adopted a Code of Ethical Standards and Business Practices applicable to all
directors, officers and associates. This Code is available on our website at
www.bonton.com.

The information regarding executive officers is included in Part I under
the heading "Executive Officers." The remainder of the information called for by
this Item will be contained in the Company's Proxy Statement and is hereby
incorporated by reference thereto.

ITEM 11. EXECUTIVE COMPENSATION.

The information called for by this Item will be contained in the
Company's Proxy Statement and is hereby incorporated by reference thereto (other
than the information called for by Items 402(k) and (l) of Regulation S-K, which
is not incorporated herein by reference).

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED STOCKHOLDER MATTERS

The information called for by this Item will be contained in the
Company's Proxy Statement and is hereby incorporated by reference thereto.

See also Part II, Item 5 for a discussion of securities authorized for
issuance under equity compensation plans.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The information called for by this Item will be contained in the
Company's Proxy Statement and is hereby incorporated by reference thereto.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information called for by this Item will be contained in the
Company's Proxy Statement and is hereby incorporated by reference thereto.

29


PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a) The following documents are filed as part of this report:

1. Consolidated Financial Statements -- See the Index to
Consolidated Financial Statements and Financial Statement Schedule on
page F-1.

2. Financial Statement Schedule -- See the Index to
Consolidated Financial Statements and Financial Statement Schedule on
page F-1.

3. The following are exhibits to this Form 10-K and, if
incorporated by reference, the Company has indicated the document
previously filed with the Commission in which the exhibit was included.



Document if Incorporated by
Exhibit No. Description Reference
- ----------------------------------------------------------------------------------------------

3.1 Articles of Incorporation Exhibit 3.1 to the Report on Form
8-B, File No.0-19517 ("Form 8-B")
3.2 Bylaws Exhibit 3.2 to Form 8-B
10.1 Shareholders' Agreement among the Exhibit 10.3 to Amendment No. 2 to
Company and the shareholders named the Registration Statement on Form
therein S-1, File No. 33-42142 ("1991 Form
S-1")
*10.2 (a) Employment Agreement with Frank Exhibit 10.2 to the Quarterly Report
Tworecke on Form 10-Q for the quarter ended
October 30, 1999
* (b) First Amendment to Employment Exhibit 10.3(b) to the Annual Report
Agreement with Frank Tworecke on Form 10-K for the fiscal year
ended February 2, 2002 ("2001 Form
10-K")
* (c) Second Amendment to Employment Exhibit 10.2(c) to the Annual Report
Agreement with Frank Tworecke on Form 10-K for the fiscal year
ended February 1, 2003.
* ** (d) Amendment to June 26, 2003 Employment
Agreement
* ** (e) Agreement Dated April 27, 2004
*10.3 (a) Employment Agreement with James H. Exhibit 10.4 to the 2001 Form 10-K
Baireuther
** (b) Amendment to Employment Agreement
with James H. Baireuther
*10.4 Empl