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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

Annual Report Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

For the fiscal year ended Commission file number
December 31, 1996 1-6686

THE INTERPUBLIC GROUP OF COMPANIES, INC.
(Exact name of registrant as specified in its charter)

Delaware 13-1024020
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

1271 Avenue of the Americas 10020
New York, New York (Zip Code)
(Address of principal executive offices)

(212) 399-8000
Registrant's telephone number, including area code

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange on
Title of each class which registered

Common Stock New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X . No___.

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K (Section 229.405 of this
chapter) is not contained herein, and will not be contained, to
the best of Registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K. ____.

PAGE

The aggregate market value of the registrant's voting stock
(exclusive of shares beneficially owned by persons referred to in
response to Item 12 hereof) was $4,248,362,576 as of March 24,
1997.

Indicate the number of shares outstanding of each of the
registrant's classes of common stock, as of the latest
practicable date.

Common Stock outstanding at March 24, 1997: 81,512,748 shares.

DOCUMENTS INCORPORATED BY REFERENCE

1. Portions of the Annual Report to Stockholders for the year
ended December 31, 1996 are incorporated by reference in
Parts I and II.

2. Portions of the Proxy Statement for the 1997 Annual Meeting
of Stockholders are incorporated by reference in Parts I and
III.

PAGE

PART I


Item 1. Business

The Interpublic Group of Companies, Inc. was incorporated in
Delaware in September 1930 under the name of McCann-Erickson
Incorporated as the successor to the advertising agency
businesses founded in 1902 by A.W. Erickson and in 1911 by
Harrison K. McCann. It has operated under the Interpublic name
since January 1961. As used in this Annual Report, the
"Registrant" or "Interpublic" refers to The Interpublic Group of
Companies, Inc. while the "Company" refers to Interpublic and its
subsidiaries.

The advertising agency business is the primary business of
the Company. This business is conducted throughout the world
through three advertising agency systems, McCann-Erickson
Worldwide, Ammirati Puris Lintas and The Lowe Group. In
addition, during 1996, the Company added a fourth agency system
through its acquisition of DraftDirect Worldwide, Inc., a company
which specializes in direct marketing. The Company also offers
advertising agency services through association arrangements with
local agencies in various parts of the world. Other activities
conducted by the Company within the area of "marketing
communications" include media buying, direct marketing, public
relations, graphic design, market research, sales promotion and
other related services.

The principal functions of an advertising agency are to plan
and create advertising programs for its clients and to place
advertising in various media such as television, cinema, radio,
magazines, newspapers, direct mail, outdoor and interactive
electronic media. The planning function involves analysis of the
market for the particular product or service, evaluation of
alternative methods of distribution and choice of the appropriate
media to reach the desired market most efficiently. The
advertising agency develops a communications strategy and then
creates an advertising program, within the limits imposed by the
client's advertising budget, and places orders for space or time
with the media that have been selected. Interpublic also carries
on a media buying business through its ownership of Western
International Media and its affiliates, as well as a separate
direct marketing business through its ownership of DraftDirect
Worldwide, Inc.
PAGE

The principal advertising agency subsidiaries of Interpublic
operating within the United States directly or through
subsidiaries and the locations of their respective corporate
headquarters are:

Ammirati Puris Lintas Inc......... New York, New York

Campbell-Ewald
Company.......................... Detroit (Warren),
Michigan

Campbell Mithun Esty LLC.......... Minneapolis, Minnesota

Dailey & Associates............... Los Angeles, California

DraftDirect Worldwide, Inc........ Chicago, Illinois

Lowe & Partners Inc............... New York, New York

McCann-Erickson USA, Inc.......... New York, New York



In addition to domestic operations, the Company provides
advertising services for clients whose business is international
in scope as well as for clients whose business is restricted to a
single country or a small number of countries. It has offices in
Canada as well as in one or more cities in each of the following
countries:

EUROPE, AFRICA AND THE MIDDLE EAST

Austria Greece Namibia Slovenia
Belgium Hungary Netherlands South Africa
Bulgaria Israel Norway Spain
Cameroon Ireland Pakistan Sweden
Croatia Italy Poland Switzerland
Czech Republic Ivory Coast Portugal Tunisia
Denmark Kenya Romania Turkey
Finland Malawi Russia United Arab Emirates
France Mauritius Senegal United Kingdom
Germany Morocco Slovakia Zambia
Zimbabwe

PAGE

LATIN AMERICA AND THE CARIBBEAN

Argentina Colombia Guatemala Peru
Barbados Costa Rica Honduras Puerto Rico
Bermuda Dominican Republic Jamaica Trinidad
Brazil Ecuador Mexico Uruguay
Chile El Salvador Panama Venezuela



ASIA AND THE PACIFIC

Australia Japan People's Republic Sri Lanka
Hong Kong Malaysia of China South Korea
India Nepal Philippines Taiwan
Indonesia New Zealand Singapore Thailand
Vietnam

Operations in the foregoing countries are carried on by one
or more operating companies, at least one of which is either
wholly owned by Interpublic or a subsidiary or is a company in
which Interpublic or a subsidiary owns a 51% interest or more,
except in Malawi and Nepal, where Interpublic or a subsidiary
holds a minority interest.

The Company also offers advertising agency services in
Aruba, the Bahamas, Bahrain, Belize, Bolivia, Cambodia, Egypt,
Gabon, Ghana, Grand Cayman, Guadeloupe, Guam, Guyana, Haiti,
Reunion, Iran, Ivory Coast, Jordan, Kuwait, Lebanon, Martinique,
Myanmar, Nicaragua, Nigeria, Oman, Paraguay, Saudi Arabia,
Senegal, Surinam, Uganda, United Arab Emirates (Dubai) and Zaire
through association arrangements with local agencies operating in
those countries.

For information concerning revenues, operating profits and
identifiable assets on a geographical basis for each of the last
three years, reference is made to Note 13: Geographic Areas of
the Notes to the Consolidated Financial Statements in the
Company's Annual Report to Stockholders for the year ended
December 31, 1996, which Note is hereby incorporated by
reference.

PAGE

Developments in 1996

The Company completed a number of acquisitions within the
United States and abroad in 1996. One of the most significant
was the acquisition by the Company, effective June 25, 1996, of
100% of the outstanding stock of DraftDirect Worldwide, Inc., a
leading direct marketing firm. DraftDirect, which is
headquartered in Chicago, has offices in New York and Rochester,
as well as in Europe.

See Note 3 to the Consolidated Financial Statements
incorporated by reference in this Report on Form 10-K for
discussion of additional acquisitions.

Income from Commissions and Fees

The Company generates income from planning, creating and
placing advertising in various media. Historically, the
commission customary in the industry was 15% of the gross charge
("billings") for advertising space or time; more recently lower
commissions have been negotiated, but often with additional
incentives for better performance. For example, an incentive
component is frequently included in arrangements with clients
based on increases in a client's sales of the products or
services being advertised. Under commission arrangements, media
bill the Company at their gross rates. The Company bills these
amounts to its clients, remits the net charges to the media and
retains the balance as its commission. Some clients, however,
prefer to compensate the Company on a fee basis, under which the
Company bills its client for the net charges billed by the media
plus an agreed-upon fee. These fees usually are calculated to
reflect the Company's salary costs and out-of-pocket expenses
incurred on the client's behalf, plus proportional overhead and a
profit mark-up.

Normally, the Company, like other advertising agencies, is
primarily responsible for paying the media with respect to firm
contracts for advertising time or space. This is a problem only
if the client is unable to pay the Company because of insolvency
or bankruptcy. The Company makes serious efforts to reduce the
risk from a client's insolvency, including (1) carrying out
credit clearances, (2) requiring in some cases payment of media
in advance, or (3) agreeing with the media that the Company will
be solely liable to pay the media only after the client has paid
the Company for the media charges.

PAGE

The Company also receives commissions from clients for
planning and supervising work done by outside contractors in the
physical preparation of finished print advertisements and the
production of television and radio commercials and other forms of
advertising. This commission is customarily 17.65% of the
outside contractor's net charge, which is the same as 15% of the
outside contractor's total charges including commission. With
the spread of negotiated fees, the terms on which outstanding
contractors' charges are billed are subject to wide variations
and even include in some instances the elimination of commissions
entirely provided that there are adequate negotiated fees.

The Company derives income in many other ways, including the
planning and placement in media of advertising produced by
unrelated advertising agencies; the maintenance of specialized
media placement facilities; the creation and publication of
brochures, billboards, point of sale materials and direct
marketing pieces for clients; the planning and carrying out of
specialized marketing research; managing special events at which
clients' products are featured; and designing and carrying out
interactive programs for special uses.

The five clients of the Company that made the largest
contribution in 1996 to income from commissions and fees
accounted individually for 2% to 11% of such income and in the
aggregate accounted for over 29% of such income. Twenty clients
of the Company accounted for approximately 42% of such income.
Based on income from commissions and fees, the three largest
clients of the Company are General Motors Corporation, Unilever
and Nestle. General Motors Corporation first became a client of
one of the Company's agencies in 1916 in the United States.
Predecessors of several of the Lintas agencies have supplied
advertising services to Unilever since 1893. The client
relationship with Nestle began in 1940 in Argentina. While the
loss of the entire business of one of the Company's three largest
clients might have a material adverse effect upon the business of
the Company, the Company believes that it is very unlikely that
the entire business of any of these clients would be lost at the
same time, because it represents several different brands or
divisions of each of these clients in a number of geographical
markets - in each case through more than one of the Company's
agency systems.

Representation of a client rarely means that the Company
handles advertising for all brands or product lines of the client
in all geographical locations. Any client may transfer its
business from an advertising agency within the Company to a
competing agency, and a client may reduce its advertising budget
at any time. The Company's advertising agencies in many
instances have written contracts with their clients.

PAGE

As is customary in the industry, these contracts provide for
termination by either party on relatively short notice, usually
90 days but sometimes shorter or longer. In 1996, however, 37%
of income from commissions and fees was derived from clients that
had been associated with one or more of the Company's agencies or
their predecessors for 20 or more years.

Personnel

As of January 1, 1997, the Company employed approximately
21,700 persons, of whom approximately 7,500 were employed in the
United States. Because of the personal service character of the
marketing communications business, the quality of personnel is of
crucial importance to continuing success. There is keen
competition for qualified employees. Interpublic considers its
employee relations to be satisfactory.

The Company has an active program for training personnel.
The program includes meetings and seminars throughout the world.
It also involves training personnel in its offices in New York
and in its larger offices worldwide.

Competition and Other Factors

The advertising agency and other marketing communications
businesses are highly competitive. The Company's agencies and
media services must compete with other agencies, both large and
small, and also with other providers of creative or media
services which are not themselves advertising agencies, in order
to maintain existing client relationships and to obtain new
clients. Competition in the advertising agency business depends
to a large extent on the client's perception of the quality of an
agency's "creative product". An agency's ability to serve
clients, particularly large international clients, on a broad
geographic basis is also an important competitive consideration.
On the other hand, because an advertising agency's principal
asset is its people, freedom of entry into the business is almost
unlimited and quite small agencies are, on occasion, able to take
all or some portion of a client's account from a much larger
competitor.

Moreover, increasing size brings limitations to an agency's
potential for securing new business, because many clients prefer
not to be represented by an agency that represents a competitor.
Also, clients frequently wish to have different products
represented by different agencies. The fact that the Company
owns three separate worldwide agency systems and interests in
other advertising agencies gives it additional competitive
opportunities.

PAGE

The advertising business is subject to government
regulation, both domestic and foreign. There has been an
increasing tendency in the United States on the part of
advertisers to resort to the courts, industry and self-regulatory
bodies to challenge comparative advertising on the grounds that
the advertising is false and deceptive. Through the years, there
has been a continuing expansion of specific rules, prohibitions,
media restrictions, labeling disclosures and warning requirements
with respect to the advertising for certain products.
Representatives within state governments and the federal
government as well as foreign governments continue to initiate
proposals to ban the advertising of specific products and to
impose taxes on or deny deductions for advertising which, if
successful, may have an adverse effect on advertising
expenditures.

Some countries are relaxing commercial restrictions as part
of their efforts to attract foreign investment. However, with
respect to other nations, the international operations of the
Company still remain exposed to certain risks which affect
foreign operations of all kinds, such as local legislation,
monetary devaluation, exchange control restrictions and unstable
political conditions. In addition, international advertising
agencies are still subject to ownership restrictions in certain
countries because they are considered an integral factor in the
communications process.

Statement Regarding Forward Looking Disclosure

Certain sections of this report, including "Business",
"Competition and Other Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations"
contain forward looking statements concerning future events and
developments that involve risks and uncertainties, including
those associated with the effect of national and regional
economic conditions, the ability of the Company to attract new
clients and retain existing clients, the financial success of
clients of the Company, other developments of clients of the
Company, and developments from changes in the regulatory and
legal environment for advertising agencies around the world.


Item 2. Properties

Most of the advertising operations of the Company are
conducted in leased premises, and its physical property consists
primarily of leasehold improvements, furniture, fixtures and
equipment. These facilities are located in various cities in
which the Company does business throughout the world. However,
subsidiaries of the Company own office buildings in Louisville,

PAGE

Kentucky; Warren, Michigan; Frankfurt, Germany; Sao Paulo,
Brazil; Lima, Peru; and Brussels, Belgium and own office
condominiums in Buenos Aires, Argentina; Bogota, Colombia;
Manila, the Philippines; in England, subsidiaries of the Company
own office buildings in London, Manchester, Birmingham and
Stoke-on-Trent.

The Company's ownership of the office building in Frankfurt
is subject to three mortgages which became effective on or about
February 1993. These mortgages terminate at different dates,
with the last to expire in February 2003. Reference is made to
Note 15: Commitments and Contingent Liabilities - of the Notes to
the Consolidated Financial Statements in the Company's Annual
Report to Stockholders for the year ended December 31, 1996,
which Note is hereby incorporated by reference.


Item 3. Legal Proceedings

Neither the Company nor any of its subsidiaries are subject
to any pending material legal proceedings.


Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Executive Officers of the Registrant

There follows the information disclosed in accordance with
Item 401 of Regulation S-K of the Securities and Exchange
Commission (the "Commission") as required by Item 10 of Form 10-K
with respect to executive officers of the Registrant.

Name Age Office

Philip H. Geier, Jr. (1) 62 Chairman of the Board, President
and Chief Executive Officer

Eugene P. Beard (1) 61 Vice Chairman-Finance and
Operations, Chief Financial Officer

Nicholas J. Camera 50 Vice President, Secretary and
General Counsel

John J. Dooner, Jr. (1) 48 Chairman of McCann-Erickson
Worldwide, Inc.

PAGE

C. Kent Kroeber 58 Senior Vice President-Human
Resources

Barry R. Linsky 55 Senior Vice President-Planning and
Business Development

Frank B. Lowe (1) 55 Chairman of The Lowe Group

Martin F. Puris (1) 58 Chairman, Chief Executive Officer
and Chief Creative Officer of
Ammirati Puris Lintas Worldwide

Joseph M. Studley 44 Vice President and Controller

Thomas J. Volpe 61 Senior Vice President-Financial
Operations


(1) Also a Director

There is no family relationship among any of the executive
officers.

The employment histories for the past five years of Messrs.
Geier, Beard, Dooner, Puris and Lowe are incorporated by
reference to the Proxy Statement for Interpublic's 1997 Annual
Meeting of Stockholders.

Mr. Camera joined Interpublic on May 17, 1993. He was
elected Vice President, Assistant General Counsel and Assistant
Secretary on June 1, 1994 and Vice President, General Counsel and
Secretary on December 15, 1995.

Mr. Kroeber joined Interpublic in January 1966 as Manager of
Compensation and Training. He was elected Vice President in 1970
and Senior Vice President in May 1980.

Mr. Linsky joined Interpublic In January, 1991 when he was
elected Senior Vice President-Planning and Business Development.
Prior to that time, he was Executive Vice President, Account
Management of Lowe & Partners, Inc. Mr. Linsky was elected to
that position in July, 1980, when the corporation was known as
The Marschalk Company and was a subsidiary of Interpublic.

Mr. Studley was elected as Vice President and Controller of
Interpublic effective as of April 1, 1994, formerly he was Senior
Vice President and Chief Financial Officer of E.C. Television, a
division of Interpublic, since January 1, 1990. He was a Vice
President of Lintas New York, a division of one of Interpublic's
subsidiaries, from August 1, 1987 until December 31, 1989.

Mr. Volpe joined Interpublic on March 3, 1986. He was
appointed Senior Vice President-Financial Operations on March 18,
1986. He served as Treasurer from January 1, 1987 through May
17, 1988 and the Treasurer's office continues to report to him.
He was Vice President and Treasurer of Colgate-Palmolive Company
from February 1981 to February 1986 and Assistant Corporate
Controller prior thereto.



PART II


Item 5. Market for the Registrant's Common Equity and Related
Stockholder Matters

The response to this Item is incorporated by reference to
the Registrant's Annual Report to Stockholders for the year ended
December 31, 1996. See Note 12: Results by Quarter (Unaudited),
of the Notes to the Consolidated Financial Statements and
information under the heading Transfer Agent and Registrar for
Common Stock.


Item 6. Selected Financial Data

The response to this Item is incorporated by reference to
the Registrant's Annual Report to Stockholders for the year ended
December 31, 1996 under the heading Selected Financial Data for
Five Years.


Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations

The response to this Item is incorporated by reference to
the Registrant's Annual Report to Stockholders for the year ended
December 31, 1996 under the heading Management's Discussion and
Analysis of Financial Condition and Results of Operations.


Item 8. Financial Statements and Supplementary Data

The response to this Item is incorporated in part by
reference to the Registrant's Annual Report to Stockholders for
the year ended December 31, 1996 under the headings Financial
Statements and Notes to the Consolidated Financial Statements.
Reference is also made to the Financial Statement Schedules
listed under Item 14(a) of this Report on Form 10-K.


Item 9. Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure

Not applicable.



PART III


Item 10. Directors and Executive Officers of the Registrant

The information required by this Item is incorporated by
reference to the Registrant's Proxy Statement for its 1997 Annual
Meeting of Stockholders (the "Proxy Statement"), to be filed not
later than 120 days after the end of the 1996 calendar year,
except for the description of Interpublic's Executive Officers
which appears in Part I of this Report on Form 10-K under the
heading "Executive Officers of the Registrant".


Item 11. Executive Compensation

The information required by this Item is incorporated by
reference to the Proxy Statement. Such incorporation by
reference shall not be deemed to incorporate specifically by
reference the information referred to in Item 402(a)(8) of
Regulation S-K.


Item 12. Security Ownership of Certain Beneficial Owners and
Management

The information required by this Item is incorporated by
reference to the Proxy Statement.


Item 13. Certain Relationships and Related Transactions

The information required by this Item is incorporated by
reference to the Proxy Statement. Such incorporation by
reference shall not be deemed to incorporate specifically by
reference the information referred to in Item 402(a)(8) of
Regulation S-K.

PAGE

PART IV


Item 14. Exhibits, Financial Statement Schedules, and Reports on
Form 8-K

(a) Listed below are all financial statements, financial
statement schedules and exhibits filed as part of this Report on
Form 10-K.

1. Financial Statements:

See the Index to Financial Statements on page F-1.

2. Financial Statement Schedules:

See the Index to Financial Statement Schedules on
page F-1.

3. Exhibits:

(Numbers used are the numbers assigned in Item 601 of
Regulation S-K and the EDGAR Filer Manual. An additional copy of
this exhibit index immediately precedes the exhibits filed with
this Report on Form 10-K and the exhibits transmitted to the
Commission as part of the electronic filing of the Report.)

Exhibit No. Description


3 (i) The Restated Certificate of Incorporation of the
Registrant, as amended is incorporated by reference to
its Report on Form 10-Q for the quarter ended June 30,
1995. See Commission file number 1-6686.

(ii) The By-Laws of the Registrant, amended as of February
19, 1991, are incorporated by reference to its Report
on Form 10-K for the year ended December 31, 1990. See
Commission file number 1-6686.

4 Instruments Defining the Rights of Security Holders.

(i) Indenture, dated as of April 1, 1992, between
Interpublic and Morgan Guaranty Trust Company of New
York is not included as an Exhibit to this Report but
will be furnished to the Commission upon its request.

PAGE

(ii) The Preferred Share Purchase Rights Plan as adopted on
July 18, 1989 is incorporated by reference to
Registrant's Registration Statement on Form 8-A dated
August 1, 1989 (No. 00017904) and, as amended, by
reference to Registrant's Registration Statement on
Form 8 dated October 3, 1989 (No. 00106686).

10 Material Contracts.

(a) Underwriting Agreement, dated March 30, 1992, by and
between Interpublic and Goldman Sachs International
Limited is incorporated by reference to Registrant's
Report on Form 10-K for the year ended December 31,
1992. See Commission file number 1-6686.

(b) Employment, Consultancy and other Compensatory
Arrangements with Management.

Employment and Consultancy Agreements and any
amendments or supplements thereto and other
compensatory arrangements filed with the Registrant's
Reports on Form 10-K for the years ended December 31,
1980 through December 31, 1995 inclusive, or filed with
the Registrant's Reports on Form 10-Q for the periods
ended March 31, 1996, June 30, 1996 and September 30,
1996 are incorporated by reference in this Report on
Form 10-K. See Commission file number 1-6686. Listed
below are agreements or amendments to agreements
between the Registrant and its executive officers which
remain in effect on and after the date hereof or were
executed during the year ended December 31, 1996 and
thereafter, unless previously submitted, which are
filed as exhibits to this Report on Form
10-K.

(i) Eugene P. Beard

Supplemental Agreement, dated as of March 12, 1997
to an Employment Agreement dated as of July 1,
1995.

(ii) Barry R. Linsky

(a) Supplemental Agreement, dated as of August
15, 1992 to an Employment Agreement dated as
of January 1, 1991.

(b) Early Termination Agreement with respect to
Restrictions Relating to Restricted Shares,
dated as of December 15, 1992.

(c) Executive Special Benefit Agreement, dated as
of March 1, 1993.

(d) Supplemental Agreement, dated as of January
1, 1995 to an Employment Agreement dated as
of January 1, 1991.

(e) Supplemental Agreement, dated as of January
1, 1996 to an Employment agreement dated
January 1, 1991.

(f) Supplemental Agreement dated as of August 1,
1996 to an Employment Agreement dated as of
January 1, 1991.

(iii) Martin Puris

Executive Special Benefit Agreement, dated as of
April 1, 1996.

(c) Executive Compensation Plans.

(i) Trust Agreement, dated as of June 1, 1990 between
The Interpublic Group of Companies, Inc., Lintas
Campbell-Ewald Company, McCann-Erickson USA, Inc.,
McCann-Erickson Marketing, Inc., Lintas, Inc. and
Chemical Bank, as Trustee, is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1990. See
Commission file number 1-6686.

(ii) The Stock Option Plan (1988) and the Achievement
Stock Award Plan of the Registrant are
incorporated by reference to Appendices C and D of
the Prospectus dated May 4, 1989 forming part of
its Registration Statement on Form S-8 (No.
33-28143).

(iii) The Management Incentive Compensation Plan of the
Registrant is incorporated by reference to the
Registrant's Report on Form 10-Q for the quarter
ended June 30, 1995. See Commission file number
1-6686.

(iv) The 1986 Stock Incentive Plan of the Registrant is
incorporated by reference to Registrant's Annual
Report on Form 10-K for the year ended December
31, 1993. See Commission file number 1-6686.
PAGE

(v) The 1986 United Kingdom Stock Option Plan of the
Registrant is incorporated by reference to
Registrant's Annual Report on Form 10-K for the
year ended December 31, 1992. See Commission file
number 1-6686.

(vi) The Employee Stock Purchase Plan (1985) of the
Registrant, as amended, is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1993. See
Commission file number 1-6686.

(vii) The Long-Term Performance Incentive Plan of the
Registrant is incorporated by reference to
Appendix A of the Prospectus dated December 12,
1988 forming part of its Registration Statement on
Form S-8 (No. 33-25555).

(viii) Resolution of the Board of Directors adopted on
February 16, 1993, amending the Long-Term
Performance Incentive Plan is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.

(ix) Resolution of the Board of Directors adopted on
May 16, 1989 amending the Long-Term Performance
Incentive Plan is incorporated by reference to
Registrant's Report on Form 10-K for the year
ended December 31, 1989. See Commission file
number 1-6686.

(x) The 1996 Stock Incentive Plan of the Registrant is
incorporated by reference to the Registrant's
Report on Form 10-Q for the quarter ended June 30,
1996. See Commission file number 1-6686.

(d) Loan Agreements.

(i) Letter, dated September 20, 1996, extending the
term of a certain Credit Agreement dated December
1, 1994 by and between Interpublic and The Fuji
Bank, Limited.

(ii) Credit Agreement, dated as of October 21, 1996
between Interpublic and Wachovia Bank of Georgia,
N.A.

PAGE

(iii) Note dated October 21, 1996 between Interpublic
and Wachovia Bank of Georgia, N.A. pursuant to the
Credit Agreement dated and effective as of October
21, 1996.

(iv) Note Purchase Agreement, dated as of October 31,
1996 between Interpublic and The Prudential
Capital Group, a division of The Prudential
Insurance Company of America.

(v) Note dated October 31, 1996 between Interpublic
and Prudential Insurance Company of America,
pursuant to the Note Purchase Agreement dated and
effective as of October 31, 1996.

(vi) Other Loan and Guaranty Agreements filed with the
Registrant's Annual Report on Form 10-K for the
years ended December 31, 1988 and December 31,
1986 are incorporated by reference in this Report
on Form 10-K. Other Credit Agreements, amendments
to various Credit Agreements, Supplemental
Agreements, Termination Agreements, Loan
Agreements, a Note Purchase Agreement, dated
August 20, 1991, Guarantee, dated December 17,
1991, Notification dated March 14, 1991 by
Registrant and Intercreditor Agreements filed with
the Registrant's Report on Form 10-K for the years
ended December 31, 1989 through December 31, 1995,
inclusive and filed with Registrant's Reports on
Form 10-Q for the periods ended March 31, 1996,
June 30, 1996 and September 30, 1996 are
incorporated by reference into this Report on Form
10-K. See Commission file number 1-6686.

(e) Leases.

Material leases of premises are incorporated by
reference to the Registrant's Annual Report on Form
10-K for the years ended December 31, 1980 and December
31, 1988. See Commission file number 1-6686.

(f) Acquisition Agreement for Purchase of Real Estate.

(i) Acquisition Agreement (in German) between
Treuhandelsgesellschaft Aktiengesellschaft & Co.
Grundbesitz OHG and McCann-Erickson Deutschland
GmbH & Co. Management Property KG
("McCann-Erickson Deutschland") and the English
translation of the Acquisition Agreement are
incorporated by reference to Registrant's Annual

Report on Form 10-K for the year ended December
31, 1992. See Commission file number 1-6686.

(g) Mortgage Agreements and Encumbrances.

(i) Summaries In German and English of Mortgage
Agreements between McCann-Erickson Deutschland and
Frankfurter Hypothekenbank Aktiengesellschaft
("Frankfurter Hypothekenbank"), Mortgage
Agreement, dated January 22, 1993, between
McCann-Erickson Deutschland and Frankfurter
Hypothekenbank, Mortgage Agreement, dated January
22, 1993, between McCann-Erickson Deutschland and
Hypothekenbank are incorporated by reference to
Registrant's Annual Report on Form 10-K for the
year ended December 31, 1993. See Commission file
number 1-6686. Summaries In German and English of
Mortgage Agreement, between McCann-Erickson
Deutschland and Frankfurter Sparkasse and Mortgage
Agreement, dated January 7, 1993, between
McCann-Erickson Deutschland and Frankfurter
Sparkasse are incorporated by reference to
Registrant's Annual Report on Form 10-K for the
year ended December 31, 1992. See Commission file
number 1-6686.

(ii) Summaries In German and English of Documents
Creating Encumbrances In Favor of Frankfurter
Hypothekenbank and Frankfurter Sparkasse In
Connection With the Aforementioned Mortgage
Agreements, Encumbrance, dated January 15, 1993,
In Favor Of Frankfurter Hypothekenbank, and
Encumbrance, dated January 15, 1993, In Favor of
Frankfurter Sparkasse are incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.

(iii) Loan Agreement (in English and German), dated
January 29, 1993 between Lintas Deutschland GmbH
and McCann-Erickson Deutschland is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.

11 Computation of Earnings Per Share.

PAGE

13 This Exhibit includes: (a) those portions of the Annual
Report to Stockholders for the year ended December 31, 1996
which are included therein under the following headings:
Financial Highlights; Management's Discussion and Analysis
of Financial Condition and Results Of Operations;
Consolidated Balance Sheet; Consolidated Statement of
Income; Consolidated Statement of Cash Flows; Consolidated
Statement of Stockholders' Equity; Notes to Consolidated
Financial Statements (the aforementioned consolidated
financial statements together with the Notes to Consolidated
Financial Statements hereinafter shall be referred to as the
"Consolidated Financial Statements"); Report of Independent
Accountants; Selected Financial Data For Five Years; Report
of Management; and Stockholders' Information; and (b)
Appendix to Exhibit 13.

21 Subsidiaries of the Registrant.

23 Consent of Independent Accountants.

24 Power of Attorney to sign Form 10-K and resolution of Board
of Directors re Power of Attorney.

27 Financial Data Schedules

99 No reports on Form 8-K were filed during the quarter ended
December 31, 1996.
PAGE

SIGNATURES

Pursuant to the requirements of Section 13 of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report
to be signed on its behalf by the undersigned, thereunto duly
authorized.

THE INTERPUBLIC GROUP OF COMPANIES, INC.
(Registrant)


March 20, 1997 BY: Philip H. Geier, Jr.
Philip H. Geier, Jr.,
Chairman of the Board,
President and Chief
Executive Officer

Pursuant to the requirements of the Securities Exchange Act
of 1934, this Report has been signed below by the following
persons on behalf of the Registrant and in the capacities and on
the dates indicated.

Name Title Date


Philip H. Geier, Jr. Chairman of the Board, March 20, 1997
Philip H. Geier, Jr. President and Chief Executive
Officer (Principal Executive
Officer) and Director

Eugene P. Beard Vice Chairman March 20, 1997
Eugene P. Beard -Finance and Operations
(Principal Financial
Officer) and Director

Frank J. Borelli Director March 20, 1997
Frank J. Borelli

Reginald K. Brack Director March 20, 1997
Reginald K. Brack

Jill M. Considine Director March 20, 1997
Jill M. Considine

John J. Dooner, Jr. Director March 20, 1997
John J. Dooner, Jr.

Frank B. Lowe Director March 20, 1997
Frank B. Lowe

PAGE

Leif H. Olsen Director March 20, 1997
Leif H. Olsen

Martin F. Puris Director March 20, 1997
Martin F. Puris

Allen Questrom Director March 20, 1997
Allen Questrom

J. Phillip Samper Director March 20, 1997
J. Phillip Samper

Joseph J. Sisco Director March 20, 1997
Joseph J. Sisco

Joseph M. Studley Vice President and March 20, 1997
Joseph M. Studley Controller (Principal
Accounting Officer)



By Philip H. Geier, Jr.
Philip H. Geier, Jr.
Attorney-in-fact


PAGE

INDEX TO FINANCIAL STATEMENTS


The Financial Statements appearing under the headings: Financial
Highlights, Management's Discussion and Analysis of Financial
Condition and Results of Operations, Consolidated Financial
Statements, Notes to Consolidated Financial Statements, Report of
Independent Accountants, Selected Financial Data for Five Years
and Report of Management accompanying the Annual Report to
Stockholders for the year ended December 31, 1996, together with
the report thereon of Price Waterhouse LLP dated February 14,
1997 appearing on page 48 thereof, are incorporated by reference
in this report on Form 10-K. With the exception of the
aforementioned information and the information incorporated in
Items 5, 6 and 7, no other data appearing in the Annual Report to
Stockholders for the year ended December 31, 1996 is deemed to be
filed as part of this report on Form 10-K.

The following financial statement schedule should be read in
conjunction with the financial statements in such Annual Report
to Stockholders for the year ended December 31, 1996. Financial
statement schedules not included in this report on Form 10-K have
been omitted because they are not applicable or the required
information is shown in the financial statements or the notes
thereto.

Separate financial statements for the companies which are 50% or
less owned and accounted for by the equity method have been
omitted because, considered in the aggregate as a single
subsidiary, they do not constitute a significant subsidiary.


INDEX TO FINANCIAL STATEMENT SCHEDULES

Page
Report of Independent Accountants on
Financial Statement Schedules F-2

Consent of Independent Accountants F-2

Financial Statement Schedules Required to be filed by
Item 8 of this form:

VIII Valuation and Qualifying Accounts F-3


F-1

PAGE

REPORT OF INDEPENDENT ACCOUNTANTS
ON FINANCIAL STATEMENT SCHEDULES

To the Board of Directors of
The Interpublic Group of Companies, Inc.

Our audits of the consolidated financial statements referred to in
our report dated February 14, 1997 appearing in the 1996 Annual
Report to Stockholders of The Interpublic Group of Companies, Inc.
(which report and consolidated financial statements are
incorporated by reference in this Annual Report on Form 10-K) also
included an audit of the Financial Statement Schedules listed in
Item 14 (a) of this Form 10-K. In our opinion, these Financial
Statement Schedules present fairly, in all material respects, the
information set forth therein when read in conjunction with the
related consolidated financial statements.

PRICE WATERHOUSE LLP
New York, New York
February 14, 1997

CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the
Registration Statements on Form S-8 of The Interpublic Group of
Companies, Inc. (the "Company"), of our report dated February 14,
1997, appearing in the 1996 Annual Report to Stockholders which is
incorporated in this Annual Report on Form 10-K: Registration
Statements No. 2-79071; No. 2-43811; No. 2-56269; No. 2-61346; No.
2-64338; No. 2-67560; No. 2-72093; No. 2-88165; No. 2-90878,
No. 2-97440 and No. 33-28143, relating variously to the Stock Option
Plan (1971), the Stock Option Plan (1981), the Stock Option Plan
(1988) and the Achievement Stock Award Plan of the Company;
Registration Statements No. 2-53544; No. 2-91564, No. 2-98324, No.
33-22008, No. 33-64062 and No. 33-61371, relating variously to the
Employee Stock Purchase Plan (1975), the Employee Stock Purchase
Plan (1985) and the Employee Stock Purchase Plan of the Company
(1995); Registration Statements No. 33-20291 and No. 33-2830
relating to the Management Incentive Compensation Plan of the
Company; Registration Statements No. 33-5352, No. 33-21605, 333-4747
and 333-23603 relating to the 1986 Stock Incentive Plan, the 1986
United Kingdom Stock Option Plan and the 1996 Stock Incentive Plan,
of the Company; and Registration Statements No. 33-10087 and
No. 33-25555 relating to the Long-Term Performance Incentive Plan of
the Company. We hereby consent to the incorporation by reference in
the Prospectuses constituting part of the Registration Statements on
Form S-3 (No. 33-37346 and 333-22899) of The Interpublic Group of
Companies, Inc. of our report dated February 14, 1997 appearing in
PAGE

the 1996 Annual Report to Stockholders which is incorporated in this
Annual Report on Form 10-K. We also consent to the incorporation by
reference of our report on the Financial Statement Schedules, which
appears above.

PRICE WATERHOUSE LLP
New York, New York
March 26, 1997
F-2

PAGE


SCHEDULE VIII

THE INTERPUBLIC GROUP OF COMPANIES, INC. AND ITS SUBSIDIARIES
VALUATION AND QUALIFYING ACCOUNTS

For the Years Ended December 31, 1996, 1995 and 1994

(Dollars in Thousands)

COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E


Additions
Balance Charged Charged
at to to Other Balance
Beginning Costs & Accounts- Deductions- at End
Description of Period Expenses Describe Describe of Period



Allowance for
Doubtful Accounts -
deducted from
Receivables in the
Consolidated
Balance Sheet:


1996 $21,942 $15,603 $ 920 $ (815) $33,301
771 (4,755)
(365)


1995 $22,656 $ 8,894 $1,324 $(9,619) $21,941
137 (819)
(632)


1994 $16,834 $ 6,522 $4,097 $(6,109) $22,656
699
613


Allowance for doubtful accounts of acquired and newly consolidated
companies.
Foreign currency translation adjustment.
Principally amounts written off.
Reversal of previously written off accounts.
Miscellaneous.


F-3PAGE

INDEX TO DOCUMENTS



Exhibit No. Description

3 (i) The Restated Certificate of Incorporation of the
Registrant, as amended is incorporated by reference to
its Report on Form 10-Q for the quarter ended June 30,
1995. See Commission file number 1-6686.

(ii) The By-Laws of the Registrant, amended as of February
19, 1991, are incorporated by reference to its Report
on Form 10-K for the year ended December 31, 1990. See
Commission file number 1-6686.

4 Instruments Defining the Rights of Security Holders.

(i) Indenture, dated as of April 1, 1992, between
Interpublic and Morgan Guaranty Trust Company of New
York is not included as an Exhibit to this Report but
will be furnished to the Commission upon its request.

(ii) The Preferred Share Purchase Rights Plan as adopted on
July 18, 1989 is incorporated by reference to
Registrant's Registration Statement on Form 8-A dated
August 1, 1989 (No. 00017904) and, as amended, by
reference to Registrant's Registration Statement on
Form 8 dated October 3, 1989 (No. 00106686).

10 Material Contracts.

(a) Underwriting Agreement, dated March 30, 1992, by and
between Interpublic and Goldman Sachs International
Limited is incorporated by reference to Registrant's
Report on Form 10-K for the year ended December 31,
1992. See Commission file number 1-6686.

(b) Employment, Consultancy and other Compensatory
Arrangements with Management.

Employment and Consultancy Agreements and any
amendments or supplements thereto and other
compensatory arrangements filed with the Registrant's
Reports on Form 10-K for the years ended December 31,
1980 through December 31, 1995, inclusive, or filed
with the Registrant's Reports on Form 10-Q for the
periods ended March 31, 1996, June 30, 1996 and
September 30, 1996 are incorporated by reference in
this Report on Form 10-K. See Commission file number
PAGE

1-6686. Listed below are agreements or amendments to
agreements between the Registrant and its executive
officers which remain in effect on and after the date
hereof or were executed during the year ended December
31, 1996 and thereafter, unless previously submitted,
which are filed as exhibits to this Report on Form 10-K.

(i) Eugene P. Beard

Supplemental Agreement, dated as of March 12, 1997
to an Employment Agreement dated as of July 1,
1995.

(ii) Barry R. Linsky

(a) Supplemental Agreement, dated as of August
15, 1992 to an Employment Agreement dated as
of January 1, 1991.

(b) Early Termination Agreement with respect to
Restrictions Relating to Restricted Shares,
dated as of December 15, 1992.

(c) Executive Special Benefit Agreement, dated as
of March 1, 1993.

(d) Supplemental Agreement, dated as of January
1, 1995 to an Employment Agreement dated as
of January 1, 1991.

(e) Supplemental Agreement, dated as of January
1, 1996 to an Employment agreement dated
January 1, 1991.

(f) Supplemental Agreement dated as of August 1,
1996 to an Employment Agreement dated as of
January 1, 1991.

(iii) Martin Puris

Executive Special Benefit Agreement, dated as of
April 1, 1996.

(c) Executive Compensation Plans.

(i) Trust Agreement, dated as of June 1, 1990 between
The Interpublic Group of Companies, Inc., Lintas
Campbell-Ewald Company, McCann-Erickson USA, Inc.,
McCann-Erickson Marketing, Inc., Lintas, Inc. and
Chemical Bank, as Trustee, is incorporated by
PAGE

reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1990. See
Commission file number 1-6686.

(ii) The Stock Option Plan (1988) and the Achievement
Stock Award Plan of the Registrant are
incorporated by reference to Appendices C and D of
the Prospectus dated May 4, 1989 forming part of
its Registration Statement on Form S-8
(No. 33-28143).

(iii) The Management Incentive Compensation Plan of the
Registrant is incorporated by reference to the
Registrant's Report on Form 10-Q for the quarter
ended June 30, 1995. See Commission file number
1-6686.

(iv) The 1986 Stock Incentive Plan of the Registrant is
incorporated by reference to Registrant's Annual
Report on Form 10-K for the year ended December
31, 1993. See Commission file number 1-6686.

(v) The 1986 United Kingdom Stock Option Plan of the
Registrant is incorporated by reference to
Registrant's Annual Report on Form 10-K for the
year ended December 31, 1992. See Commission file
number 1-6686.

(vi) The Employee Stock Purchase Plan (1985) of the
Registrant, as amended, is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1993. See
Commission file number 1-6686.

(vii) The Long-Term Performance Incentive Plan of the
Registrant is incorporated by reference to
Appendix A of the Prospectus dated December 12,
1988 forming part of its Registration Statement on
Form S-8 (No. 33-25555).

(viii) Resolution of the Board of Directors adopted on
February 16, 1993, amending the Long-Term
Performance Incentive Plan is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.

PAGE

(ix) Resolution of the Board of Directors adopted on
May 16, 1989 amending the Long-Term Performance
Incentive Plan is incorporated by reference to
Registrant's Report on Form 10-K for the year
ended December 31, 1989. See Commission file
number 1-6686.

(x) The 1996 Stock Incentive Plan of the Registrant is
incorporated by reference to the Registrant's
Report on Form 10-Q for the quarter ended June 30,
1996. See Commission file number 1-6686.

(d) Loan Agreements.

(i) Letter, dated September 20, 1996, extending the
term of a certain Credit Agreement dated December
1, 1994 by and between Interpublic and The Fuji
Bank, Limited.

(ii) Credit Agreement, dated as of October 21, 1996
between Interpublic and Wachovia Bank of Georgia,
N.A.

(iii) Note dated October 21, 1996 between Interpublic
and Wachovia Bank of Georgia, N.A. pursuant to the
Credit Agreement dated and effective as of October
21, 1996.

(iv) Note Purchase Agreement, dated as of October 31,
1996 between Interpublic and The Prudential
Capital Group, a division of The Prudential
Insurance Company of America.

(v) Note dated October 31, 1996 between Interpublic
and Prudential Insurance Company of America,
pursuant to the Note Purchase Agreement dated and
effective as of October 31, 1996.

(vi) Other Loan and Guaranty Agreements filed with
the Registrant's Annual Report on Form 10-K for
the years ended December 31, 1988 and December 31,
1986 are incorporated by reference in this Report
on Form 10-K. Other Credit Agreements, amendments
to various Credit Agreements, Supplemental
Agreements, Termination Agreements, Loan
Agreements, a Note Purchase Agreement, dated
August 20, 1991, Guarantee, dated December 17,
1991, Notification dated March 14, 1991 by
Registrant and Intercreditor Agreements filed with
the Registrant's Report on Form 10-K for the years

ended December 31, 1989 through December 31, 1995,
inclusive and filed with Registrant's Reports on
Form 10-Q for the periods ended March 31, 1996,
June 30, 1996 and September 30, 1996 are
incorporated by reference into this Report on Form
10-K. See Commission file number 1-6686.

(e) Leases.

Material leases of premises are incorporated by
reference to the Registrant's Annual Report on Form
10-K for the years ended December 31, 1980 and December
31, 1988. See Commission file number 1-6686.

(f) Acquisition Agreement for Purchase of Real Estate.

Acquisition Agreement (in German) between
Treuhandelsgesellschaft Aktiengesellschaft & Co.
Grundbesitz OHG and McCann-Erickson Deutschland GmbH &
Co. Management Property KG ("McCann-Erickson
Deutschland") and the English translation of the
Acquisition Agreement are incorporated by reference to
Registrant's Annual Report on Form 10-K for the year
ended December 31, 1992. See Commission file number 1-6686.

(g) Mortgage Agreements and Encumbrances.

(i) Summaries In German and English of Mortgage
Agreements between McCann-Erickson Deutschland and
Frankfurter Hypothekenbank Aktiengesellschaft
("Frankfurter Hypothekenbank"), Mortgage
Agreement, dated January 22, 1993, between
McCann-Erickson Deutschland and Frankfurter
Hypothekenbank, Mortgage Agreement, dated January
22, 1993, between McCann-Erickson Deutschland and
Hypothekenbank are incorporated by reference to
Registrant's Annual Report on Form 10-K for the
year ended December 31, 1993.

See Commission file number 1-6686. Summaries In
German and English of Mortgage Agreement, between
McCann-Erickson Deutschland and Frankfurter
Sparkasse and Mortgage Agreement, dated January 7,
1993, between McCann-Erickson Deutschland and
Frankfurter Sparkasse are incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.
PAGE

(ii) Summaries In German and English of Documents
Creating Encumbrances In Favor of Frankfurter
Hypothekenbank and Frankfurter Sparkasse In
Connection With the Aforementioned Mortgage
Agreements, Encumbrance, dated January 15, 1993,
In Favor Of Frankfurter Hypothekenbank, and
Encumbrance, dated January 15, 1993, In Favor of
Frankfurter Sparkasse are incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.

(iii) Loan Agreement (in English and German), dated
January 29, 1993 between Lintas Deutschland GmbH
and McCann-Erickson Deutschland is incorporated by
reference to Registrant's Annual Report on Form
10-K for the year ended December 31, 1992. See
Commission file number 1-6686.

11 Computation of Earnings Per Share.

13 This Exhibit includes: (a) those portions of the Annual
Report to Stockholders for the year ended December 31, 1996
which are included therein under the following headings:
Financial Highlights; Management's Discussion and Analysis
of Financial Condition and Results Of Operations;
Consolidated Balance Sheet; Consolidated Statement of
Income; Consolidated Statement of Cash Flows; Consolidated
Statement of Stockholders' Equity; Notes to Consolidated
Financial Statements (the aforementioned consolidated
financial Statements together with the Notes to Consolidated
Financial Statements hereinafter shall be referred to as the
"Consolidated Financial Statements"); Report of Independent
Accountants; Selected Financial Data For Five Years; Report
of Management; and Stockholders' Information; and (b)
Appendix to Exhibit 13.

21 Subsidiaries of the Registrant.

23 Consent of Independent Accountants.

24 Power of Attorney to sign Form 10-K and resolution of Board
of Directors re Power of Attorney.

27 Financial Data Schedules

99 No reports on Form 8-K were filed during the quarter ended
December 31, 1996.