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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

[X]        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended   April 4, 2004

OR

[   ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______to_______

Commission file number 1-183

HERSHEY FOODS CORPORATION
100 Crystal A Drive
Hershey, PA 17033

Registrant’s telephone number: 717-534-6799

  State of Incorporation IRS Employer Identification No.
          Delaware             23-0691590

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  [ X ]      No  [   ]

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

Yes  [ X ]      No  [   ]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Common Stock, $1 par value — 99,263,018 shares, as of April 23, 2004. Class B Common Stock, $1 par value — 30,422,096 shares, as of April 23, 2004.

Exhibit Index – Page 16

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PART I — FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements (Unaudited)

HERSHEY FOODS CORPORATION
CONSOLIDATED STATEMENTS OF INCOME
(in thousands except per share amounts)

For the Three Months Ended
April 4,
2004

March 30,
2003

Net Sales     $ 1,013,089   $ 953,162  


Costs and Expenses:  
 Cost of sales    625,632    596,879  
 Selling, marketing and administrative    204,133    187,552  


  Total costs and expenses    829,765    784,431  


Income before Interest and Income Taxes    183,324    168,731  
 Interest expense, net    14,854    14,611  


Income before Income Taxes    168,470    154,120  
 Provision for income taxes    61,323    56,562  


Net Income   $ 107,147   $ 97,558  


Net Income Per Share-Basic   $ .82   $ .73  


Net Income Per Share-Diluted   $ .82   $ .73  


Average Shares Outstanding-Basic    129,880    133,366  


Average Shares Outstanding-Diluted    131,027    134,228  


Cash Dividends Paid per Share:  
  Common Stock   $ .3950   $ .3275  


  Class B Common Stock   $ .3575   $ .2950  


The accompanying notes are an integral part of these statements.

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HERSHEY FOODS CORPORATION
CONSOLIDATED BALANCE SHEETS
APRIL 4, 2004 AND DECEMBER 31, 2003
(in thousands of dollars)

ASSETS 2004
2003
Current Assets:            
  Cash and cash equivalents   $ 235,372   $ 114,793  
  Accounts receivable - trade    273,448    407,612  
  Inventories    551,826    492,859  
  Deferred income taxes    17,893    13,285  
  Prepaid expenses and other    105,901    103,020  


    Total current assets    1,184,440    1,131,569  


Property, Plant and Equipment, at cost    3,273,831    3,227,023  
Less-accumulated depreciation and amortization    (1,596,684 )  (1,565,084 )


    Net property, plant and equipment    1,677,147    1,661,939  


Goodwill    388,469    388,960  
Other Intangibles    38,454    38,511  
Other Assets    352,453    361,561  


     Total assets   $ 3,640,963   $ 3,582,540  


LIABILITIES AND STOCKHOLDERS' EQUITY    
 
Current Liabilities:  
  Accounts payable   $ 153,299   $ 132,222  
  Accrued liabilities    365,012    416,181  
  Accrued income taxes    47,626    24,898  
  Short-term debt    27,896    12,032  
  Current portion of long-term debt    479    477  


       Total current liabilities    594,312    585,810  
Long-term Debt    971,418    968,499  
Other Long-term Liabilities    378,720    370,776  
Deferred Income Taxes    376,650    377,589  


       Total liabilities    2,321,100    2,302,674  


 Stockholders' Equity:  
  Preferred Stock, shares issued:  
    none in 2004 and 2003    --    --  
  Common Stock, shares issued:  
    149,528,776 in 2004 and 2003    149,528    149,528  
  Class B Common Stock, shares issued:  
    30,422,096 in 2004 and 2003    30,422    30,422  
  Additional paid-in capital    9,639    4,034  
  Unearned ESOP compensation    (8,782 )  (9,580 )
  Retained earnings    3,321,052    3,263,988  
  Treasury-Common Stock shares at cost:  
   50,288,658 in 2004 and 50,421,139 in 2003    (2,158,579 )  (2,147,441 )
  Accumulated other comprehensive loss    (23,417 )  (11,085 )


      Total stockholders' equity    1,319,863    1,279,866  


      Total liabilities and stockholders' equity   $ 3,640,963   $ 3,582,540  


The accompanying notes are an integral part of these balance sheets.

-3-


HERSHEY FOODS CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands of dollars)

For the Three Months Ended
April 4,
2004

March 30,
2003

Cash Flows Provided from (Used by) Operating Activities            
    Net Income   $ 107,147   $ 97,558  
    Adjustments to Reconcile Net Income to Net Cash  
    Provided from Operations:  
        Depreciation and amortization    47,020    43,801  
        Deferred income taxes    101    5,735  
        Changes in assets and liabilities:  
             Accounts receivable - trade    134,164    74,973  
             Inventories    (16,967 )  (294 )
             Accounts payable    21,077    (2,778 )
             Other assets and liabilities    (55,306 )  (81,370 )


Net Cash Flows Provided from Operating Activities    237,236     137,625  


Cash Flows Provided from (Used by) Investing Activities  
   Capital additions    (60,334 )  (36,604 )
   Capitalized software additions    (5,195 )  (3,430 )


Net Cash Flows (Used by) Investing Activities    (65,529 )  (40,034 )


Cash Flows Provided from (Used by) Financing Activities  
   Net increase (decrease) in short-term debt    15,864    (874 )
   Repayment of long-term debt    (36 )  (199 )
   Cash dividends paid    (50,081 )  (42,484 )
   Exercise of stock options    35,734    9,109  
   Incentive plan transactions    (32,441 )  (29,662 )
   Repurchase of Common Stock    (20,168 )  (187,148 )


Net Cash Flows (Used by) Financing Activities    (51,128 )  (251,258 )


Increase (Decrease) in Cash and Cash Equivalents    120,579    (153,667 )
Cash and Cash Equivalents, beginning of period    114,793    297,743  


Cash and Cash Equivalents, end of period     $ 235,372   $ 144,076  



Interest Paid   $ 27,484   $ 23,287  


Income Taxes Paid   $ 28,417   $ 16,670  


The accompanying notes are an integral part of these statements.

-4-


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.           BASIS OF PRESENTATION

The accompanying unaudited consolidated financial statements include the accounts of Hershey Foods Corporation, its wholly-owned subsidiaries and entities in which it has a controlling financial interest (the “Company”) after elimination of intercompany accounts and transactions. These statements have been prepared in accordance with the instructions to Form 10-Q and do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, all adjustments (consisting only of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three months ended April 4, 2004, are not necessarily indicative of the results that may be expected for the year ending December 31, 2004, because of the seasonal effects of the Company’s business. For more information, refer to the consolidated financial statements and notes included in the Company’s 2003 Annual Report on Form 10-K.

2.            EMPLOYEE STOCK OPTIONS AND OTHER STOCK-BASED EMPLOYEE COMPENSATION PLANS

As of April 4, 2004, the Company had two stock-based employee compensation plans. The Company applies the recognition and measurement principles of Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and related Interpretations in accounting for those plans. No stock-based employee compensation expense is reflected in net income for employee stock options since all stock options are granted at an exercise price equal to the market value of the underlying common stock on the date of grant. Compensation expense for performance stock units is recognized ratably over a period of up to seventy-two months based on the quarter-end market values of the stock. The following table illustrates the effect on net income and earnings per share if the Company had applied the fair value recognition provisions of Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation, to stock-based employee compensation.

For the Three Months Ended
April 4,
2004

March 30,
2003

(in thousands of dollars
except per share amounts)
 
 
Net income, as reported     $ 107,147     $ 97,558    
Deduct: Total stock-based employee   
compensation expense determined under   
fair value method, net of   
related tax effects    (3,060)         (3,685)    


Pro forma net income   $ 104,087   $ 93,873  


 Earnings per share:  
   Basic - as reported   $ .82   $ .73  


   Basic - pro forma   $ .80   $ .70  


   Diluted - as reported   $ .82   $ .73  


   Diluted - pro forma   $ .79   $ .70  


The fair value of each option grant is estimated on the date of grant using a Black-Scholes option-pricing model with the following weighted-average assumptions used for grants in the first three months of 2004 and 2003, respectively: dividend yields of 2.0% and 2.0%; expected volatility of 26% and 28%; risk-free interest rates of 3.7% and 3.6%; and expected lives of 6.5 years and 6.4 years.

-5-


3.            BUSINESS REALIGNMENT INITIATIVES

In July 2003, the Company announced a number of initiatives continuing its value-enhancing strategy. These initiatives included realigning the sales organization and streamlining the supply chain by divesting or eliminating certain non-strategic brands and products, and by production line rationalization.

As of December 31, 2003, the liability balance, primarily relating to charges for employee termination, sales office closing and relocation costs, was $8.8 million. Cash payments during the first quarter of 2004 reduced the liability balance to $6.0 million as of April 4, 2004. For more information on the business realignment initiatives recorded in 2003, refer to the consolidated financial statements and notes included in the Company’s 2003 Annual Report on Form 10-K.

4.            INTEREST EXPENSE

Interest expense, net consisted of the following:

  For the Three Months Ended
 
April 4, 2004
March 30, 2003
(in thousands of dollars)
Interest expense     $ 16,637   $ 16,238  
Interest income    (545 )  (1,001 )
Capitalized interest    (1,238 )  (626 )


 Interest expense, net   $ 14,854   $ 14,611  


5.           NET INCOME PER SHARE

In accordance with Statement of Financial Accounting Standards No. 128, Earnings Per Share, Basic and Diluted Earnings per Share are computed based on the weighted-average number of shares of the Common Stock and the Class B Stock outstanding as follows:

For the Three Months Ended
April 4, 2004
March 30, 2003
(in thousands except per share amounts)
     
Net income     $ 107,147   $ 97,558  


Weighted-average shares-basic    129,880    133,366  
Effect of dilutive securities:  
  Employee stock options    1,085    808  
  Performance and restricted stock units    62    54  


Weighted-average shares - diluted    131,027    134,228  


Net income per share - basic   $ 0.82   $ 0.73  


Net income per share-diluted   $ 0.82   $ 0.73  


Employee stock options for 29,600 shares and 3,076,594 shares were anti-dilutive and were excluded from the earnings per share calculation for the three months ended April 4, 2004 and March 30, 2003, respectively.

-6-


6.           DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

The Company accounts for derivative instruments in accordance with Statement of Financial Accounting Standards No. 133, Accounting for Derivative Instruments and Hedging Activities, as amended. All derivative instruments currently utilized by the Company, including foreign exchange forward contracts and options, interest rate swap agreements and commodities futures contracts, are designated as cash flow hedges.

Net after-tax losses on cash flow hedging derivatives reflected in comprehensive income were $3.4 million and $9.3 million for the three months ended April 4, 2004 and March 30, 2003, respectively. Net gains and losses on cash flow hedging derivatives were primarily associated with commodities futures contracts. Reclassification adjustments from accumulated other comprehensive income (loss) to income, for gains or losses on cash flow hedging derivatives, were reflected in cost of sales. Reclassification of gains of $6.1 million and $12.8 million for the three months ended April 4, 2004 and March 30, 2003, respectively, were associated with commodities futures contracts. Gains on commodities futures contracts recognized in cost of sales as a result of hedge ineffectiveness were approximately $.8 million before tax for the three months ended April 4, 2004. No gains or losses as a result of hedge ineffectiveness were recorded during the three months ended March 30, 2003. No gains or losses on cash flow hedging derivatives were reclassified from accumulated other comprehensive income (loss) into income as a result of the discontinuance of a hedge because it became probable that a hedged forecasted transaction would not occur. There were no components of gains or losses on cash flow hedging derivatives that were recognized in income because such components were excluded from the assessment of hedge effectiveness.

As of April 4, 2004, the amount of net after-tax gains on cash flow hedging derivatives, including foreign exchange forward contracts and options, interest rate swap agreements and commodities futures contracts, expected to be reclassified into earnings in the next twelve months was approximately $21.0 million which were principally associated with commodities futures contracts. For more information, refer to the consolidated financial statements and notes included in the Company’s 2003 Annual Report on Form 10-K.

7.           COMPREHENSIVE INCOME

Comprehensive income consisted of the following:

For the Three Months Ended
    April 4,
      2004

March 30,
2003

(in thousands of dollars)
     
Net income     $ 107,147   $ 97,558  


Other comprehensive income (loss):   
    Foreign currency translation   
    adjustments      (2,831 )   13,181  
    Minimum pension liability   
    adjustments, net of tax    --    (2,092 )
    Losses on cash flow hedging  
    derivatives, net of tax    (3,414 )  (9,255 )
 
   Add: Reclassification adjustments,  
   net of tax    (6,087 )  (12,801 )


Other comprehensive loss    (12,332 )  (10,967 )


Comprehensive income   $ 94,815   $ 86,591  


-7-


The components of accumulated other comprehensive loss as shown on the Consolidated Balance Sheets are as follows:

  Foreign
Currency
Translation
Adjustments

Minimum
Pension
Liability
Adjustments

Gains (Losses)
On Cash Flow
Hedging
Derivatives

Accumulated
Other
Comprehensive
(Loss) Income

    (in thousands of dollars)    
 
Balance as of December 31, 2003     $ (38,137 ) $ (1,178 ) $ 28,230   $ (11,085 )
     Current period credit (charge), gross